Marketing

Marketing

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Susan Gunelius
Marketing

Stay on Top of Mobile Advertising

As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
Starting a Business

The Palin Industry

The vice presidential candidate sparks fashion trends.
Targeted Marketing Gets Intelligent
Marketing

Targeted Marketing Gets Intelligent

Advertisers ride a brain wave called neuromarketing. But is it for real?
Marketing

Marketing to the 7 Deadly Sins

When it comes to recession-proof businesses, vice is nice.
Get Back to Business Planning Fundamentals
Starting a Business

Get Back to Business Planning Fundamentals

In a recession, it's important to know what adjustments to make to your business plan. Here are three fundamentals to remember.
Tim Berry
Marketing

Entrepreneurs Need Social Networking

Dan Schawbel, a leading expert in social networking and a Gen-Y branding expert, explains what business owners need to know about the trend.
Starting a Business

The Basics of Greening Your Business

Run a more eco-friendly company with these 5 easy and cost-effective tips.
Marketing

Unearth the Hidden Publicity Gems in Your Business

Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Marketing

Simplify Business Communication

Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.