Marketing

Take It From The Pros

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Growth Strategies

Anchor Your Network with Strong Relationships

Use strategic associations to keep your business afloat during economic storms.
Ivan Misner
Take It From The Pros

Chegg: Rebelling Against the Textbook Racket

Jim Safka listened to his customers and they led him to business success.
Growth Strategies

Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business--your bottom line will thank you.
worth-knowing

Help! My Business Sucks!

Andrew Lock's video blog has the tools and the wit to 'edu-tain' you.
Learn to Leverage the Radio
Marketing

Learn to Leverage the Radio

5 things you need to know about this effective--and underused--medium.
Brad Sugars
Take It From The Pros

Be Efficient With Your Social Networking

Budget your time wisely--or risk being ruled by the internet.
Starr Hall
Marketing

Online Ad Deals Are Clicking

Use these lean marketing tactics to grow your business during lean times.
Carol Tice
Marketing

Find a 'Tweet' Deal on Advertising

Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives.
worth-knowing

Putting Her Best Face Forward

Thanks to her wildly popular YouTube tutorials, Lauren Luke's gone from cab dispatcher to makeup mogul.
Marketing

Close With Confidence

3 ways to boost your courage under pressure.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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