Marketing

The 7 Worst Reasons for a Content Marketing Campaign
Content Marketing

The 7 Worst Reasons for a Content Marketing Campaign

Doing the smart thing for the wrong reasons is just dumb.
Renée Warren
7 Ways to Position Your Marketing Agency for Growth
Marketing

7 Ways to Position Your Marketing Agency for Growth

Growth does not happen accidentally -- it comes as a result of hard work and smart positioning.
Randi Zuckerberg: Don't Search for That 'Pie-in-the-Sky Mentor'
Mentors

Randi Zuckerberg: Don't Search for That 'Pie-in-the-Sky Mentor'

The tech investor, TV show producer and Facebook's former director of market development says you should do this instead.
Stephen J. Bronner
How to Get and Use Testimonials, Referrals and Reviews
Growth Strategies

How to Get and Use Testimonials, Referrals and Reviews

Remember: People do business with people they like and trust.
Wendy Keller
This Is Why You Should Consider Getting a Degree in Marketing
worth-knowing

This Is Why You Should Consider Getting a Degree in Marketing

It is about the most versatile degree for launching a business career, with good ROI for your college costs.
Eric Siu
8 Steps to Get Your Restaurant Game Cooking Online
Restaurants

8 Steps to Get Your Restaurant Game Cooking Online

Take full use of today's online opportunities so you can eat up the competition.
Peter Daisyme
5 Reasons Why You Need to Take Advantage of Influencer Marketing
Influencer Marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.
Jonathan Long
4 Keys to Writing Content That Readers Will Love
Content

4 Keys to Writing Content That Readers Will Love

Writing content that readers will love isn't only about what you write, but how you write it.
Steve Lazuka
10 Free Online Marketing Courses to Try Today (Infographic)
Infographics

10 Free Online Marketing Courses to Try Today (Infographic)

Boost your marketing skills with these online resources -- for free.
Rose Leadem
How Thinking Like a Designer Can Unlock Organic Growth
creative thinking

How Thinking Like a Designer Can Unlock Organic Growth

To truly grow your business, invest in the things that don't go out of style: quality, freedom and purpose.
Derek Nelson
The Content Trap: Lessons for Entrepreneurs
Connections

The Content Trap: Lessons for Entrepreneurs

Success comes from being different, not similar. That will always be the root of competitive advantage.
Bharat Anand
4 Cloud Tools to Kickstart Your Marketing Team's Productivity
Marketing

4 Cloud Tools to Kickstart Your Marketing Team's Productivity

It's critical for marketing teams to be equipped with the tools required to ensure maximum productivity and transparency.
Andrew Medal
Why American Greetings Had My Favorite Booth at CES
CES

Why American Greetings Had My Favorite Booth at CES

Out of all the things I saw at the show, this stood out the most.
Stephen J. Bronner
How to Create Video Content Without Being on Camera
Video Marketing

How to Create Video Content Without Being on Camera

Try something new in 2017 and add video content to your marketing strategy.
Michelle Held
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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