Marketing

Marketing

How to Manage Your Yelp Reviews

Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
Marketing

Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Kim T. Gordon
Starting a Business

Moon Cakes Are Big Business in China

American pastry shops and other suppliers have discovered Chinese moon cakes as a new profit center. For other businesses, the pastries are great networking tools.
What's in a Name? Everything
Starting a Business

What's in a Name? Everything

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Marketing

Give Web Users What They Really Want

Most people go online with a goal in mind. Learn to capitalize on their habits.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.