Manage Your Social Networks

Lost in the social networking jungle? These programs can help guide you through.

Grab Customers With Long-Tail Keywords

Close the deal with motivated shoppers by helping them find exactly what they're looking for.

4 Ways to Boost Business With a Blog

Share information, interact with customers and boost your brand--blogs are the perfect way to keep you on top of your industry.
Take It From The Pros

Boost Your Brand

How to find the perfect pitch person to get your message out

Can Twitter Really Help Your Small Business?

Use Twitter to market your homebased business.
Take It From The Pros

5 Brand-Busting Mistakes to Avoid

Engaging in any one of these could sabotage your brand.

T-Mobile Shakes Up Owner-Operator Model

Program puts entrepreneurs into ethnic communities with which they're familiar. First up: Latinos.
Oprah Winfrey

How to Survive the Oprah Effect

You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.
Jennifer Wang

Use the 3 C's of Communication

Keep your customers and stand out in the crowd by sending customers a message they'll remember.
Gail Goodman

Video SEO Can Change Your Business

Leverage this new SEO approach for easier rankings and broader visibility.
Jon Rognerud

Uncensored Sales Strategies

Uncover a radical approach that delivers what your customers really want.

Sell Value, Not Price

Find the price point that covers your costs and provides a profit margin.

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 


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