Marketing

Marketing

Technology's Most (and Least) Reliable Brands

Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.
Marketing

Is Your Referral Networking Working?

Contrary to what you may think, the referral process is not difficult to measure.
Ivan Misner
Marketing

Facebook Puts Users to Work Pitching Products

Will Facebook's new ad strategy turn the social network into an ad network for corporate America?
Marketing

8 Ways to 'Bring It'

Drive your competitors crazy while driving your company to success.
Guy Kawasaki
Marketing

Make Your Business Stand Out

How to market on the web and make your site stand out
Marketing

Smart Facebook Applications for Your Biz

Now that Facebook-based applications can flourish, the social networking site is open for business.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.