Marketing

Marketing

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.
Marketing

A Long-Term Commitment

Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.
Starting a Business

A Perfect Pair

These two college friends use their complementary skills to change the way guys buy pants.
Marketing

Starting a Clothing Business

These two college friends use their complementary skills to change the way guys buy pants.
Growth Strategies

Reaching Beyond Borders

With Web 2.0, opportunities abound for small businesses to target customers far and wide.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.