Marketing

Marketing

T-Mobile Shakes Up Owner-Operator Model

Program puts entrepreneurs into ethnic communities with which they're familiar. First up: Latinos.
Oprah Winfrey

How to Survive the Oprah Effect

You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.
Jennifer Wang
Marketing

Use the 3 C's of Communication

Keep your customers and stand out in the crowd by sending customers a message they'll remember.
Gail Goodman
Marketing

Video SEO Can Change Your Business

Leverage this new SEO approach for easier rankings and broader visibility.
Jon Rognerud
Marketing

Uncensored Sales Strategies

Uncover a radical approach that delivers what your customers really want.
Marketing

Sell Value, Not Price

Find the price point that covers your costs and provides a profit margin.
Marketing

Beyond Display Ads

Display ads are so yesterday, but what are the alternatives? We've got 'em.
Marketing

Selling Cost vs. Price

Find the price point that covers your costs and provides a profit margin.
Marketing

Recession Marketing All About Connections

Experiential marketing helps you connect with customers on an emotional level--for less than you think.
Kim T. Gordon
Marketing

10 Must-Click Websites

Surfing the web for top-notch research and advice to help your business grow? Save some time with these information-rich websites.
Technology

Tune in to the Social Channel

Social networking is moving to the TV. Are you ready?
Marketing

How to Use Humor in Marketing

Humor can lead to a marketing grand slam--as long as it's done right.
How to Address Consumer Fear...
Marketing

How to Address Consumer Fear...

As it becomes the new reality
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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