Marketing

Marketing

Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.
Marketing

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Take It From The Pros

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Growth Strategies

Anchor Your Network with Strong Relationships

Use strategic associations to keep your business afloat during economic storms.
Take It From The Pros

Chegg: Rebelling Against the Textbook Racket

Jim Safka listened to his customers and they led him to business success.
Growth Strategies

Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business--your bottom line will thank you.
worth-knowing

Help! My Business Sucks!

Andrew Lock's video blog has the tools and the wit to 'edu-tain' you.
Marketing

Learn to Leverage the Radio

5 things you need to know about this effective--and underused--medium.
Take It From The Pros

Be Efficient With Your Social Networking

Budget your time wisely--or risk being ruled by the internet.
Marketing

Online Ad Deals Are Clicking

Use these lean marketing tactics to grow your business during lean times.
Marketing

Find a 'Tweet' Deal on Advertising

Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives.
worth-knowing

Putting Her Best Face Forward

Thanks to her wildly popular YouTube tutorials, Lauren Luke's gone from cab dispatcher to makeup mogul.
Marketing

Close With Confidence

3 ways to boost your courage under pressure.
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