Marketing

Marketing

A Referral Doesn't Mean Closed Sales

You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.
Ivan Misner
Marketing

Good Customer Service Alone Doesn't Win Referrals

Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
Ivan Misner
Starting a Business

The 4 People Every Business Owner Needs

Starting a business is tough, so it pays to get a little help from your friends.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.