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Marketing

Marketing

How Entrepreneurs Can Connect With Twitter Influentials

Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:
Marketing

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Marketing

Seven Tips for Selling to Big Businesses

Many small businesses make blunders in trying to sell to Fortune 500. Here's how to land a big account from the other side of the negotiating table:
Marketing

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.
Marketing

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
Marketing

'Commercial Kings' Give Small Business Advertising a Kick

Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
Marketing

The Turnaround King's Plan to Save Your Business

Here's how Grant Cardone of the new reality-TV show the 'Turnaround King' ramps up sales at floundering businesses.
Marketing

The Unwritten Rules for Online Publishers

Easy and broad digital access has made everyone a content creator. Make sure you know how to behave online.
Entrepreneurs

The Best Bar to . . . Network Without Spending Big Bucks: Copa D'Oro

This Santa Monica, Calif., hangout offers the kind of soft lighting and easy-on-the-wallet happy hour that can appeal to Gen-X startup founders.
Marketing

Chris Brogan on How to Make Your Customer a Hero

Most marketers put the focus on their product. Try flipping that around and showing your customers how they can be successful.
Marketing

Insights: The Best Way to Engage Industry Influencers

Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
Marketing

Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail Stores

The mobile marketing entrepreneur talks about the mobile and the physical worlds of retail.