Marketing

Marketing

Spy on Your Workers With Google Latitude

How small businesses can use this new tool.
Take It From The Pros

Take Your Tag Line from Drab to Fab

You wouldn't just blow up the whole brand and start over. But with the tag line you can.
Gwen Moran
Marketing

Create a Twitter Following

There are implications beyond vanity to having a large Twitter fan base.
Guy Kawasaki
Marketing

Bringing Social Sites Together

If you can't keep up with your social media goings-on, check out these 3 sites.
Marketing

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Kim T. Gordon
Marketing

Price Isn't Tied to Your Product

When pricing your product, who you're selling is more crucial than what you're selling.
Dan S. Kennedy
Marketing

A Great Ad Campaign Can Last Forever

Marketing to values is more important than marketing products.
Dan S. Kennedy
Marketing

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
10 Tips for Getting Your Business on Reality TV
Marketing

10 Tips for Getting Your Business on Reality TV

From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.
Marketing

SEO: Essential to Survival

Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option.
Desperation Isn't Referable
Marketing

Desperation Isn't Referable

Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
Ivan Misner
Marketing

Unlock the Secrets of Successful Websites

Creating a great website and promoting your business via search engine optimization and social media websites can be done in 8 steps.
Jon Rognerud
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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