Marketing

Marketing

No More "Me Too" Marketing

Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Kim T. Gordon
Marketing

Finding the Right Price for Your Retail Products

Most retailers use a 50 percent markup, but be certain you calculate yours correctly.
Ronald L. Bond
Make More Happen

Unearth Your Inner Indy

Indiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.
Marketing

Advertise Creatively With Offbeat Sports

By sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
Marketing

Teaching Old Dogs New Tricks

Understanding the changing face of journalism can be the key to getting more coverage for your business.
Marketing

Marketing in the Recommendation Age

As customer review venues and their influence increase, business owners should capitalize on this trend.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.