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Marketing

Marketing

How to Map Out an M&A Brand Strategy

Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
Starting a Business

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
Marketing

The Most Overlooked Market for Small Business

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
Marketing

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
Marketing

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
Starting a Business

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
Growth Strategies

Big Businesses Horn In On Small Business Week

To support their small-business customers, big businesses are offering freebies and discounts this week. Here's a small sampling of notable promotions.
Starting a Business

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Marketing

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Growth Strategies

Five Tips for Getting Started in Exporting

Between connecting with foreign buyers and wading through complicated tariffs, exporting can be tough. Here's how to ease the process.
Marketing

Three Ways to Celebrate National Small Business Week

Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
Growth Strategies

How to Stage a Small-Business Comeback

Three turnaround strategies to survive, and thrive, beyond the recession.
Marketing

Five Time-Saving Tips for Updating Web Content

Think you don't have enough time to regularly refresh your website's content? Think again.