Marketing

Marketing

New Ways to Engage Customers

Make sure these 3 crucial elements are part of your marketing plan.
Kim T. Gordon
Take It From The Pros

The Ultimate Class Project

How two students saw an opportunity to corner a market by providing companies with targeted marketing and delivering utility to students.
Margie Zable Fisher
Marketing

How to Make Your Website Really Sell

The best advice for converting visitors to your company's website into real revenue
Take It From The Pros

Harnessing the Wisdom of Crowd

Feedback from the masses can help with damage control and improve your brand.
Marketing

Lessons from 'Brand Obama'

Use the president's message control strategies to command attention.
Aaron Kwittken
Starting a Business

'I'm Gonna Be on TV!'

Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.
Marketing

Find Your Audience Now

Use free tools to bring people together around your brand--online or off.
Marketing

Make Noise--Even Shout--To Win Sales

Stay on your customers'--and media's--radar with newsletters, press releases, and contests.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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