Marketing

Marketing

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Kim T. Gordon
Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Gail Goodman
Take It From The Pros

Do Marketing Counterstrikes Work?

It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
Selling Products Through Direct Response Marketing
Marketing

Selling Products Through Direct Response Marketing

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
Ameen Khwaja
Starting a Business

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
Brad Sugars
Marketing

Get To Know Twitter

Microblogging is fast becoming the way to connect and keep up.
Marketing

10 Blogs to Write Today

If blogging is part of your marketing plan, get started on these ideas.
Marketing

Shopping Comparison Engines Will Boost Sales

Get your products to the top of search-engine listings with the help of these portal sites.
Marketing

Start With the Top Dog: A Sales Primer

Learn how to approach the bigwigs, forge lasting partnerships with them and make sales even in a tough economy from the authors of Five Minutes With VITO (Making the most of your selling time with the Very Important Top Officer).
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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