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Marketing

Marketing

How Your Business Can Build Customer Loyalty -- and Profits

Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Marketing

Four Steps to Building Social Capital

Over time, strengthening relationships within your network can lead to new business.
Marketing

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Starting a Business

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.
Starting a Business

Four Simple Ways to Find Customers

For new business owners, finding customers is job No. 1. Here's how to get the job done.
Marketing

Did Google Stop Sending You Traffic?

Consider these six ways to regain lost ground in Google's search rankings.
Starting a Business

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.
Growth Strategies

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Leadership

How to Really Build Loyalty

Here is a snippet of what's to come out of the leadership and loyalty focused Successful Online Business Conference.
Starting a Business

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
Marketing

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
Marketing

Making the Most of 'Contact Us' to Gather Leads

Why listing your contact information on your website just isn't enough.