Marketing

Marketing

Things You Didn't Know You Could Do With Google

Calculate complex equations, track shipments, build a Web site, and more--all on Google. Plus, how not to move a palm tree.
Marketing

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
Susan Gunelius
Marketing

Grow Your Biz--From eBay and Beyond

E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last.
Gail Goodman
Marketing

Customize Your Referral Strategies

To optimize sales, learn to tailor your networking approach to different personality types and occasions.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.