Marketing

Marketing

Sell Value, Not Price

Find the price point that covers your costs and provides a profit margin.
Marketing

Beyond Display Ads

Display ads are so yesterday, but what are the alternatives? We've got 'em.
Marketing

Selling Cost vs. Price

Find the price point that covers your costs and provides a profit margin.
Marketing

Recession Marketing All About Connections

Experiential marketing helps you connect with customers on an emotional level--for less than you think.
Kim T. Gordon
Marketing

10 Must-Click Websites

Surfing the web for top-notch research and advice to help your business grow? Save some time with these information-rich websites.
Technology

Tune in to the Social Channel

Social networking is moving to the TV. Are you ready?
Marketing

How to Use Humor in Marketing

Humor can lead to a marketing grand slam--as long as it's done right.
How to Address Consumer Fear...
Marketing

How to Address Consumer Fear...

As it becomes the new reality
Starting a Business

Big Results on a Small Budget

Figure out who your best prospects are and then find them creative methods to reach that core group of customers.
Starting a Business

Trend Spotting with the Experts

3 experts weigh in on the latest industry trends.
Marketing

Mind Your Posts

You want your blog to attract a lot of search engine traffic, but if you go too far there's a risk that someone will sue you.
Take It From The Pros

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
Rosalind Resnick
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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