Marketing

Marketing

Promoting Affiliate Products

To compete effectively in large markets for affiliate products, you need to focus, focus, focus.
Marketing

Measuring Your PR Success

Your annual PR report should contain more than just media hits. Find out what you could be missing.
Make More Happen

The Cultural Connection

A former investment banker leads the pack in online social networking for niche communities.
Marketing

Telemarketing Will Never Be the Same

Almost 5 years after the Do Not Call Registry began, marketers have gotten creative.
Marketing

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Kim T. Gordon
Marketing

Referral Quality Beats Quantity

Show customers you appreciate them by maintaining quality relationships.
Ivan Misner
Make More Happen

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Marketing

Plan Your Marketing Now

Use this simple worksheet for planning a year of successful marketing.
Al Lautenslager
Marketing

Experts to Facebook: Mind Your Manners

Facebook can repair the damage caused by the controversy around its Beacon ad system if the company follows basic social etiquette.
Marketing

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
Gail Goodman
Make More Happen

How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.