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Marketing

Instagram

The 7-Step Instagram Ad Campaign Blueprint

These seven steps will help you create an effective ad campaign on Instagram whenever you need it.
Branding

The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.
TV Advertising

TV or Digital Ads? The Case for Investing in Both

It's not smart to sink all your money into one channel, hoping it will be your company's savior.
Social Media

4 Steps to an Unforgettable Social Media Strategy for B2B Companies

Social media should be profitable in the B2B sector, if you deploy the right strategy.
Marketing

3 Ways to Avoid Mediocre Marketing Content

Today's consumers have little interest in anything that doesn't address their immediate needs.
Linkedin

How Your Brand Can Capitalize on LinkedIn's New 'Lead Gen' Opportunities

Imagine someone filling in your online form via a mobile phone. Now, imagine that action occurring automatically. That's Lead Gen Forms.
Influencers

6 Tips to Help Any Company Connect With College Students

How can you connect with millennials and Gen Z?
Website Traffic

4 Unconventional Ways to Bring Traffic to Your Site

Following "the road less travelled" by "re-marketing" and turning to micro-influencers can bring more visitors to your site.
Chatbots

10 Ways AI-Powered Conversational Commerce Can Help You Make Money

Messaging applications are now taking over, as more consumers are using them for personal conversations.
Instagram Marketing

4 Tips to Leverage the Power of Instagram to Grow Your Email List

Somehow the idea got around that Instagram isn't good for gathering email subscribers. Wrong!
Branding

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.
Press Coverage

5 Strategies for Getting Press for Your Small Business

Small business owners have a lot on their plate. Oftentimes they're doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their...
Testimonials

4 Better Ways to Showcase Testimonials for Your Business

Make your existing customers your company's best salespeople.
Millennials

How to Sell to Millennials

Retailers need to pay special attention to this group.