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Marketing

Marketing

12 Days of Indie Merchant Gifts: Day 1

It's here! Today we unveil the first gift selected for our Indie Merchant Holiday Gift Guide....The Shopping List Bag, by L.E. Green Bags.
Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Marketing

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Marketing

Will Black Friday and Cyber Monday Lead to a Big Payday?

Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Marketing

Three Common Mistakes that Kill a Sale

Communications coach Carmine Gallo shares tips for avoiding the common blunders entrepreneurs make when pitching their product or service.
Technology

A Six-Step Survival Guide for Search Engine Updates

Here's how business owners can maintain their online search rankings no matter what algorithm changes the search giants make.
Ready for Anything

A Small Business Owner's Guide to Year-End Sales Success

With just four weeks left to bank end of year sales, there are still ways you can maximize your 2011 income. Here are five tips.
Marketing

Networking Strategies for the Holidays

The holiday party season is a great time to meet people -- and you should have a plan.
Marketing

What One Startup Got Out of Starring in Webisodes

Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
Marketing

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Marketing

6 Steps for Dealing With Social Media Detractors

Consider this advice for handling upset customers with grace, humor and honesty.
Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Marketing

Five New Online Tools for Finding Local Customers

Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
Marketing

Five Signs You're Losing a Sale -- And How to Save It

When a deal is going sour, try these savvy strategies to turn it around.