Marketing

Starting a Business

Nostalgia Sells

The oldies but goodies of baby boomers are all the rage.
Starting a Business

Small Businesses Succeed with E-mail Marketing

These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
Gail Goodman
Marketing

Get Your Copy Write

Expert tips for writing great letters, ads, brochures and more without professional help
Kim T. Gordon
Marketing

A Referral Doesn't Mean Closed Sales

You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.
Ivan Misner
Marketing

Good Customer Service Alone Doesn't Win Referrals

Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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