Marketing

Marketing

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Marketing

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
Marketing

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Marketing

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Marketing

Seven Rules for Coping with Sales Rejection

From setting goals to developing routines and relationships, small business owners can overcome their fear of failure.
Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Ready for Anything

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
Marketing

The Three Worst Daily Deal Mistakes and How to Avoid Them

Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
Marketing

A Gift For Tangle-Free Listening

The last item to make our Indie Merchant Holiday Gift Guide is a pair of Zipbuds earphones.
Marketing

A Gift That Has All The Elements

Today's featured item from our Indie Merchant Holiday Gift Guide is this Periodic Table of Elements necklace made by My London Sun.
Marketing

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
Marketing

Forget the Pie -- It's Key Lime BBQ Sauce

The next item selected for our Indie Merchant Holiday Gift Guide is this tangy key lime BBQ sauce made by Reva Foods.
Marketing

Really, It's Not Sent From My iPhone

Need a present for the smartphone-obsessed person in your life? The latest entrant in our gift guide is this snail-mail stationery made by Red Letter Paper Co.
Ask Entrepreneur

Seven Essential Apps for Your Sales Team

These tools can make it easier to collect and access critical sales information on the go.
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