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Marketing

Marketing

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.
Marketing

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Marketing

A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.
Marketing

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
Marketing

SXSW's Customer Finding Tools of Tomorrow

SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
Finance

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
Marketing

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Marketing

How Can I Cope with Rejection When Networking?

Ivan Misner, founder and chairman of BNI, on handling the fear of a negative response when seeking support from peers and other business contacts.
Starting a Business

Parting Thoughts on SXSW Interactive

South by Southwest Interactive may be over, but the lessons learned will carry on -- at least, until next year.
Marketing

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
Marketing

How to Be Entrepreneurial With Giving

The American Red Cross is just one of many outlets for entrepreneurs interested in helping out the people of Japan.
Marketing

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Finance

SBA Fine-Tunes Rules for Disadvantaged Firms

New rules governing the SBA's 8(a) program went into effect this week. See if your business can benefit from the changes.
Marketing

The Dailies at SXSW, Part Three

Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.