Marketing

Marketing

Facebook Puts Users to Work Pitching Products

Will Facebook's new ad strategy turn the social network into an ad network for corporate America?
Marketing

8 Ways to 'Bring It'

Drive your competitors crazy while driving your company to success.
Guy Kawasaki
Marketing

Make Your Business Stand Out

How to market on the web and make your site stand out
Marketing

Smart Facebook Applications for Your Biz

Now that Facebook-based applications can flourish, the social networking site is open for business.
Marketing

Bring Your Biz to YouTube

Put the site to work promoting your business.
Gwen Moran
Marketing

Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.
Kim T. Gordon
Marketing

In the Market

For food businesses, farmers markets could be the perfect place to find a following for your products.
Marketing

Making It to the Inbox

6 steps to better e-mail deliverability
Gail Goodman
Technology

Optimizing for Blogs and Videos

Learn how to leverage these mediums for your brand and what you can do to optimize for search.
Jon Rognerud
Marketing

The Case for Case Studies

Using a third party to illustrate your point can bring you the kind of publicity you want.
Marketing

Less Networking Can Mean More

Cultivating the relationships you have is more effective than planting yourself at more events.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.