Marketing

Marketing

The Perfect Presentation: Appearance

In part 5 of a 6-week series, we share our tips for dressing to impress.
Marketing

Managing Bad Press

What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.