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Marketing

Starting a Business

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Marketing

The Dailies at SXSW, Part Two

Talk about a tough slog. SXSW is replete with free rides via Chevy, free food from FedEx and can't miss side parties.
Marketing

At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Marketing

Starting Your Own Group Buying Site Without Joining Groupon

Group buying is growing by leaps and bounds. Get in on the action with a site of your own.
Marketing

Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.
Marketing

In Funding a Business, Your Home is Personal

With still tight credit conditions, taking out a home equity loan can be tempting. But it's a mistake.
Marketing

Eight Tips for Surviving A Sales Slump

The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
Marketing

When a Groupon Promotion Went Wrong

Groupon can deliver a single business hundreds or even thousands of new customers. Are you ready?
Growth Strategies

How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.
Growth Strategies

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Marketing

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.
Marketing

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
Marketing

10 Ways to Strengthen Referral Relationships

Building good will and credibility among referral sources can benefit your business, as well as theirs.
Marketing

Location-Based Mobile Apps Take Hold

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.