Marketing

Growth Strategies

Back to Basics

Starting a franchise in a small town helped these family-focused entrepreneurs bring in big profits.
Marketing

A Time To Market

A time to market your to-do list isn't complete without this key practice--and neither is your business.
John Jantsch
What Women Want
Starting a Business

What Women Want

How to grab a powerful niche market with growing potential.
Growth Strategies

Go Big or Go Home

Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Cause Marketing Matters to Consumers
Take It From The Pros

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Kim T. Gordon
Marketing

From Storeroom to Store Shelves

Use these 9 tips to craft a pitch that will have retailers filling out purchase orders.
Marketing

Tightwad Bank: A Lesson in Branding

One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor <i>and</i> it's a safe place for your money.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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