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Marketing

Marketing

In Funding a Business, Your Home is Personal

With still tight credit conditions, taking out a home equity loan can be tempting. But it's a mistake.
Marketing

Eight Tips for Surviving A Sales Slump

The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
Marketing

When a Groupon Promotion Went Wrong

Groupon can deliver a single business hundreds or even thousands of new customers. Are you ready?
Growth Strategies

How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.
Growth Strategies

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Marketing

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.
Marketing

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
Marketing

10 Ways to Strengthen Referral Relationships

Building good will and credibility among referral sources can benefit your business, as well as theirs.
Marketing

Location-Based Mobile Apps Take Hold

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
Marketing

How to Clean Up Your Online Reputation

Skweal takes complaints out of the public forum, giving businesses a chance to make good
Marketing

Chris Brogan on the Art of Brevity

In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
Marketing

Business Owners Weigh In on Facebook Messaging

Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.
Starting a Business

Innovator: Shopkick's Cyriac Roeding Reinvents Retail

Meet Cyriac Roeding, the man reinventing shopping for the mobile era.
Marketing

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.