Marketing

Marketing

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Marketing

Getting a Kick Out of Social Responsibility

The next item selected for our Indie Merchant Holiday Gift Guide is a fair-trade certified soccer ball made by Senda Athletics.
Marketing

How to Make a Personal Connection with Customers

Seven ways to build relationships with prospects that lead to more sales.
Marketing

No Animals Were Harmed to Make This Lip Balm

Today's featured item from our Holiday Gift Guide is a vegan lip balm set made by Sprout Skincare.
Marketing

Making Jewelry Out of Broken Plates

The next item selected for our Indie Merchant Holiday Gift Guide is a necklace made by IBreakPlates.com
Marketing

All I Want For Christmas Is This Beer Mug

Today's featured item from our Holiday Gift Guide is a conversation-starter made by The Man Registry.
Marketing

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Marketing

Giving Kids the Gift of Travel

The next item selected for our Indie Merchant Holiday Gift Guide is a children's book made by Hartlyn Kids.
Marketing

12 Days of Indie Merchant Gifts: Day 1

It's here! Today we unveil the first gift selected for our Indie Merchant Holiday Gift Guide....The Shopping List Bag, by L.E. Green Bags.
Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Marketing

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Marketing

Will Black Friday and Cyber Monday Lead to a Big Payday?

Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Marketing

Three Common Mistakes that Kill a Sale

Communications coach Carmine Gallo shares tips for avoiding the common blunders entrepreneurs make when pitching their product or service.
Technology

A Six-Step Survival Guide for Search Engine Updates

Here's how business owners can maintain their online search rankings no matter what algorithm changes the search giants make.
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