Marketing

Marketing

The Perfect Presentation: Technology

In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
Marketing

Hiring an SEO Consultant

Don't outsource your search engine optimization without asking these 10 questions.
Jon Rognerud
Marketing

5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.
Marketing

The Perfect Presentation: Materials

In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
Marketing

Communicate Your Benefits

Here's how to figure out what your benefits are and how to best relate them to your prospects.
Al Lautenslager
Marketing

Speed Networking and Beyond

Launch yourself into a new circle of people waiting to talk to you.
Ivan Misner
Marketing

Finder, Minder or Grinder: What's Your Sales Style?

Salespeople are like ice cream; they come in different flavors.
Ray Silverstein
Marketing

Rapper's Delight

As Notorious B.I.G. sang, 'If you don't know, now you know.' Find out what entrepreneurs can learn from the rap game.
Marketing

Public Relations 2.0

Here's a look at how you can build awareness through social media.
Marketing

Make an Offer They Won't Refuse

Create special offers that get your readers to take action.
Gail Goodman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.