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Marketing

Marketing

The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.
Marketing

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
Marketing

How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.
Marketing

How to Recession-Proof Your Sales Pitch

Four tips to boost sales, especially in a tough economy.
Marketing

Five Ways to Beat Prospecting Anxiety

These tips will help your sales reps push through rejection to drum up new business.
Marketing

Secrets of Successful Networking Groups

Don't overlook the seasoned old pro when deciding which group to join.
Social Media

When Should a Business Owner Get Personal on Social Media?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on when to get personal or stay business-like on social media.
Social Media

Should I Stick with Social Media If I'm Not Getting Results?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on exercising patience when experimenting with social media marketing.
Marketing

How Can I Make Sense of Social Media Feedback?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on when to act on online comments about your business.
Marketing

How Can I Stay on Top of My Social Media Efforts?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on finding fodder for social media conversations.
Marketing

When to Set Sales Performance Reviews

Why frequency counts in making your sales team more productive.
Marketing

How to Start a Cause-Marketing Campaign

Four ways to give back to the community, while boosting business.
Marketing

Your Corporate Blog Could Be Sabotaging Your Business

Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them.
Marketing

10 Trends for Online Marketers in 2011

A look at the latest technology tools that will influence how you reach customers.