Marketing

Marketing

The Multicultural Media Boom

Why you need to include multicultural media sources in your PR efforts
How To

How To Market A New Product

Start small and create a timeline for taking your product to national distribution.
Marketing

Create the Best Brochure

Use these tips for putting together a brochure that clearly gets your message across to potential customers.
Marketing

Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.
Marketing

Why Introverts Can Be Great Networkers

You don't have to be a people person to network; you just have to be willing to listen.
Ivan Misner
Marketing

Take Charge of Your Marketing

Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Kim T. Gordon
Marketing

Make the Most of Your Site's Sign-Up Experience

Use these 6 tips to improve your sign-up form and welcome letter.
Gail Goodman
Marketing

The Advertising Medium Is Not the Message

Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
Roy Williams
Marketing

The No. 1 SEO Tip

Learn how this single SEO secret can get you on the first page of Google.
Jon Rognerud
Marketing

Gaining a Competitive Advantage

What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.
Al Lautenslager
Marketing

Optimize Visibility with Quality Photos

Including photographs can place your news release at the top of the pile.
Marketing

Debunking the Six Degrees of Separation

Do you believe that anyone in the world is only six people removed? Here's why that theory's wrong and what it means for networking.
Ivan Misner
Marketing

Finding Your SEO Mate

Search engine optimization is an ongoing 'battle' that requires constant oversight in order for a Website to maintain high search engine rankings. Should you turn to the pros?
Ameen Khwaja
Marketing

Creating Sales Forecasts

While you can never really predict the future, there are ways to make more educated guesses for your business plan.
Tim Berry
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.