Marketing

Take It From The Pros

Starting a Clothing Business

These two college friends use their complementary skills to change the way guys buy pants.
Growth Strategies

Reaching Beyond Borders

With Web 2.0, opportunities abound for small businesses to target customers far and wide.
Advertising in Digital Media
Marketing

Advertising in Digital Media

These 3 hot trends can give you a competitive edge on the web and beyond.
Starting a Business

Generating More Referrals

There are plenty of opportunities to develop quality referrals--you just have to look for them.
Ivan Misner
Marketing

Keep Your Customers Reading

8 tips for developing e-newsletters that have interesting and relevant content for readers
Gail Goodman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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