Marketing

Marketing

Getting the Subject Line Right

5 tips for writing e-mail subject lines that'll get recipients to read on
Gail Goodman
Marketing

Ads That Push the Envelope

To get noticed, create a controversial ad campaign--complaints and all.
Roy Williams
Marketing

The A,B,Sí's of Hispanic Marketing

Learn how to adapt your marketing strategy to the needs and wants of the growing Hispanic demographic--without crossing any cultural boundaries.
Kristin Edelhauser
Marketing

RSS Marketing Feed Frenzy

More e-tailers are marketing with RSS--and finding success.
Marketing

Videos and Blogging Make a Great Marketing Combo

Ignite a publicity wildfire on the web with a video blog.
Marketing

The Basics of Local Online Advertising

Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
Marketing

The Trust Factor

Win your customers' faith by learning the 5 key components of trust.
Marketing

The Power of Social Shopping Networks

Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
Kim T. Gordon
Marketing

The Basics of Building an Online Business

8 tried and true steps for attracting visitors to your site--and getting them to buy.
Marketing

Guerrilla Marketing for Your Retail Business

By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.
Al Lautenslager
Marketing

The Key to Networking

Building long-term relationships based on trust will help open the door to others' prime networks.
Ivan Misner
Marketing

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the show.
Marketing

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Kim T. Gordon
Marketing

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.