Marketing

Marketing

Referral Quality Beats Quantity

Show customers you appreciate them by maintaining quality relationships.
Ivan Misner
Take It From The Pros

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Marketing

Plan Your Marketing Now

Use this simple worksheet for planning a year of successful marketing.
Al Lautenslager
Marketing

Experts to Facebook: Mind Your Manners

Facebook can repair the damage caused by the controversy around its Beacon ad system if the company follows basic social etiquette.
Marketing

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
Gail Goodman
Take It From The Pros

How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
Marketing

Famous Last Words

If you've found yourself uttering any of these statements, your business could be in trouble.
Roy Williams
Marketing

Distinguish Yourself to Reporters

Little things can make a big difference. Here are 5 tips worth employing.
Don't Get Burned
Starting a Business

Don't Get Burned

Whether you're selling or advertising on them, coffee sleeves are a hot part of the multibillion-dollar coffee industry.
Take It From The Pros

Technology's Most (and Least) Reliable Brands

Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.
Marketing

Is Your Referral Networking Working?

Contrary to what you may think, the referral process is not difficult to measure.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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