Marketing

Marketing Strategies

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
Marketing

The 3 Marketing Hacks You Should Be Using to Quickly Grow Your Audience

Marketing pro Noah Kagan will share easy-to-use marketing tricks to quickly increase traffic, snag more email subscribers and improve user experience.
Competition

You're Failing If Your Marketing Strategy Is Slamming Other Entrepreneurs

If the quality of your offerings is good, you won't be tempted to even mention anyone else.
Pricing

6 Strategies for Avoiding the 'Race to the Bottom' Price War You Don't Want to Win

Unless you are already Walmart, don't get sucked into competing on price.
Marketing

The Influential Executive's Guide to Email Marketing

For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.
Fear

How to Get Over Your Fear When You Need to Switch Gears

Simon Huck knew going to law school would keep him from doing what he loves. He sat down with Jessica Abo to share how he became a leader in the marketing industry.
Marketing tips

You Can't Be Everything for Everybody, So Stop Trying

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.
Chatbots

Chatbots Are the Next Big Platform. Here's How Entrepreneurs Can Stay on Top of It

Bots seem like a dream come true, but don't underestimate what will be required to make the transition.
Advertising

Channeling the Power of a Blind Ad Test

Use the Google Display Network to effectively test your ads and determine the ones that will really work.
Email Marketing

How We Built a Million-Person Email List in a Year

Building your list is not a black box but rather an achievable, repeatable and scalable process -- here's how we did it.
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