Marketing

5 Big Challenges Digital Marketers Faced in 2016
Digital Marketing

5 Big Challenges Digital Marketers Faced in 2016

It's up to advertisers to determine the best strategies for handling these hurdles in 2017.
Simon Grabowski
Trump Purposely Ignored 4 Golden Rules of Sales and Marketing
Marketing

Trump Purposely Ignored 4 Golden Rules of Sales and Marketing

He knew voters were tired of being wooed and campaigned to in the typical way. So he disrupted the typical approach.
Rafe Gomez
Put Your Money Where Your Marketing Is
Marketing

Put Your Money Where Your Marketing Is

Marketing budgets will see increased budgets in 2017, including a focus on digital marketing, a new study says.
Constance Aguilar
6 Ways to Go Mainstream and Develop Your Brand
Media Coverage

6 Ways to Go Mainstream and Develop Your Brand

Here is how to get the press and influencers to notice you.
Lewis Howes
8 Holiday Tips for Better Branded Video Content
Take It From The Pros

8 Holiday Tips for Better Branded Video Content

Strengthen your brand image through appropriately themed video content.
Samuel Edwards
How a Contest or Giveaway Can Attract Business Prospects
Growth Strategies

How a Contest or Giveaway Can Attract Business Prospects

Find out how to attract attention from customers and the media with a contest.
Wendy Keller
Is Your Business Vulnerable to an Attack From a Simplifier? Here's How to Find Out.
Growth Strategies

Is Your Business Vulnerable to an Attack From a Simplifier? Here's How to Find Out.

If your company is a market leader, an upstart could be ready to attack your market and grab your market share. Discover the warning signs of imminent attack.
Richard Koch
The 5 Marketing Trends to Keep Your Eyes on for 2017
Marketing

The 5 Marketing Trends to Keep Your Eyes on for 2017

From detailed content to innovative social-media campaigns, here are some trends to look out for in the upcoming year.
20 Ways to Grow Your YouTube Live Audience
YouTube

20 Ways to Grow Your YouTube Live Audience

Your YouTube channel allows you to build a top-quality live-event series that connects with viewers.
Eric Siu
5 Tips for Growing Your Small Business This Holiday Season
Sales Tips

5 Tips for Growing Your Small Business This Holiday Season

Now's the time when people are spending. Be the place they do it by sharpening your marketing.
Katherine Shappley
Don't Be Fooled by Your Number of Followers: How to Really Wield Influence
Influencers

Don't Be Fooled by Your Number of Followers: How to Really Wield Influence

Beware of "vanity metrics." weed out the duds and and land the right ones for your brand.
Erik Huberman
12 Local SEO Tips From SEO Agency Founders
Take It From The Pros

12 Local SEO Tips From SEO Agency Founders

These strategies will help boost your brand, expand your reach and gain an edge over the competition.
Ajay Paghdal
4 Keys to a Stable Business
Entrepreneur Network

4 Keys to a Stable Business

Marketing, finance, focus and adaptability will help you weather major challenges.
Chris Haddon and Jason Balin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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