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Marketing

Influencer Marketing

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.
Small Business Marketing

6 Ways to Think Outside the Box When Marketing Your Small Business

Having trouble marketing your small business? These six outside the box ideas will help.
Boosting Sales

7 Steps You Can Take Right Now To Start Selling More

First you have to get clear with yourself, then you turn your focus upon a customer or prospect to discover what they need and whether you can help.
Trust Based Marketing

Why Trust Is the New Marketing Currency

If someone sidles up on the street and wants to sell you a "Rolex," you'll likely run. Do the same with digital marketers who similarly fail to secure your trust.
Inspiring Your Team

10 Important Skills Your Social Media Manager Needs in 2017

Having someone with the right mix of skills can boost your company's social media presence.
worth-knowing

How to Become a Marketing Influencer Before You Turn 30

Erik Huberman is already massively successful, and he's just getting started.
Inspiring Your Team

Before You Delete Your Account, Uber Wants You to Know It's 'Deeply Hurting'

As the company suffers blow after blow to its reputation, users are deleting the app.
Marketing Strategies

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience.
Advertising

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.
Marketing Bootcamp

3 Split Tests to Improve Your Direct Mail Results

If you want to increase your response rate, make sure you are ALWAYS testing something new.
Sales

It's a Cold World for Cold Callers

Cold calling is never easy but most who try it make it needlessly difficult.
Video Marketing

How to Make Room for Video in Your Content Strategy

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Digital Marketing

How Much Should Small Businesses Spend on Digital Marketing in 2017?

Today, a marketing budget covers a number of areas including social, search, email and mobile.