Marketing

Marketing

The Basics of Local Online Advertising

Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
Marketing

The Trust Factor

Win your customers' faith by learning the 5 key components of trust.
Marketing

The Power of Social Shopping Networks

Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
Kim T. Gordon
Marketing

The Basics of Building an Online Business

8 tried and true steps for attracting visitors to your site--and getting them to buy.
Marketing

Guerrilla Marketing for Your Retail Business

By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.
Al Lautenslager
Marketing

The Key to Networking

Building long-term relationships based on trust will help open the door to others' prime networks.
Ivan Misner
Marketing

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the show.
Marketing

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Kim T. Gordon
Marketing

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
Marketing

10 Steps for Increasing Visibility Online

Make your way to the top of search engines with this comprehensive SEO guide.
Jon Rognerud
Marketing

Tracking Your E-Mail Marketing Campaigns

Understand your e-mail tracking reports, and learn to up your numbers.
Gail Goodman
Marketing

Market for Instant Sales

Cut to the chase with these tips to reach prospects who are ready to buy.
Kim T. Gordon
Growth Strategies

Growing Your Biz by Reaching More Customers

Want to start catering to a new demographic? Here's how.
Marketing

Loyalty Programs That Work

Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.