Marketing

Marketing

Making a Knock-Out Trade Show Display

You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.
Marketing

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Kim T. Gordon
Marketing

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
Marketing

Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.
Marketing

Marketing Your Business on Craigslist

Learn how to showcase your products and services on this popular online marketplace.
Marketing

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
Marketing

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
Marketing

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Marketing

Sell to Other Entrepreneurs

Other small businesses could be some of your site's best customers.
Marketing

Get Published and Get Attention

Draw in new business by writing a helpful, well-researched web article.
Marketing

Stay Energized When Selling

Everyone gets burned out at times, but you can take steps to recharge.
Marketing

3 Word-of-Mouth Marketing Tactics

And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
Kim T. Gordon
Finance

Managing Your Debt

Even successful businesses have debt, but how much is too much? Learning how to manage debt is what can put you ahead.
Marketing

E-Mail Marketing for the Holidays

Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.
Gail Goodman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.