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Marketing

Marketing

Claim Your 'Place'

How to use Facebook Places to boost business.
Marketing

Is Your Website a Turnoff?

Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here's how to measure them.
Technology

Attacking Curiosity

Poisoning search terms with infected links is a new favorite hacker trick. Make sure your business doesn't fall prey.
Marketing

Secrets of Crafting a Top-Notch Online Video

Heed these tips and you'll boost SEO and connect with more customers.
Finance

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.
Marketing

Beware the Bitter Twitter

Here are some dos and don'ts in using social networks for communicating.
Starting a Business

Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Marketing

Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
Marketing

FourSquare for Small Business: A Primer

Does your business need a mayor? Probably not, but knowing the tricks of this hot social media tool can definitely pay off.
Marketing

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program
Finance

7 Golden Rules for Nonprofit Fundraising Success

Guerrilla marketing tactics that can take the guesswork out of raising money
Marketing

How to Calculate Your ROI With Social Media

Free tools to help you measure traffic, sales and SEO ranking