Marketing

Growth Strategies

Go Big or Go Home

Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Take It From The Pros

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Marketing

From Storeroom to Store Shelves

Use these 9 tips to craft a pitch that will have retailers filling out purchase orders.
Marketing

Tightwad Bank: A Lesson in Branding

One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor <i>and</i> it's a safe place for your money.
Marketing

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Starting a Business

Economic Crises Call for Better Marketing Plans

Waiting for the next crisis to hit means you will have waited too long to revise your business plan.
Marketing

Startup Story: Out Of The Box Events

Kristin Kendall, president of Out Of The Box Events, talks about the importance of networking and research when starting a small business.
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