Marketing

Marketing

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Marketing

Use Google Apps to Build Your Business

Google is synonymous with searching the Web, but search isn't the company's sole focus.
Marketing

E-mail Marketing Resolutions

Implement these 5 goals for a great new year of e-mail marketing.
Gail Goodman
Marketing

Promoting Affiliate Products

To compete effectively in large markets for affiliate products, you need to focus, focus, focus.
Marketing

Measuring Your PR Success

Your annual PR report should contain more than just media hits. Find out what you could be missing.
Starting a Business

The Cultural Connection

A former investment banker leads the pack in online social networking for niche communities.
Marketing

Telemarketing Will Never Be the Same

Almost 5 years after the Do Not Call Registry began, marketers have gotten creative.
Marketing

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Kim T. Gordon
Marketing

Referral Quality Beats Quantity

Show customers you appreciate them by maintaining quality relationships.
Ivan Misner
Take It From The Pros

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Marketing

Plan Your Marketing Now

Use this simple worksheet for planning a year of successful marketing.
Al Lautenslager
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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