Marketing

Marketing

Don't Sell to Your Network--Educate Them

Educate your network on your product and your customers so they can help expand your client base.
Ivan Misner
Marketing

Companywide Marketing Efforts

With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.
Al Lautenslager
Marketing

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.
Gail Goodman
Marketing

The Great Outdoors

New options in out-of-home advertising
Kim T. Gordon
Marketing

Sales Shape-Up

Ready to ramp up your sales--fast? Our 30-day action plan takes your business to new heights.
Marketing

Hot New Marketing Trends

Make these top trends part of your marketing mix.
Gwen Moran
Growth Strategies

Marketing with a Microsite

Looking for new markets? A microsite could help you reach them.
Marketing

Attracting Readers to Your Blog

Having trouble attracting readers to your blog? With the right voice, your popularity in cyberspace will soar.
Marketing

Rebound From Rejection

Rejection got you down? Pick yourself up, and turn that no into a yes.
Marketing

4 Elements of a Winning Brand

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
Kim T. Gordon
Marketing

Spread the Word Via PR

If you want to get the word out about your business, invest your time in public relations efforts.
Ameen Khwaja
Marketing

4 Easy Ways to Get Advertisers on Your Site

Pump up your profit margin with these simple tips for attracting advertisers.
Marketing

Get the Right Networking Mind-Set and Skill Set

Make more and better connections when you get your mind and skills in gear for networking.
Ivan Misner
Marketing

Top 10 Successful Marketing Stunts

Ever wonder just how far some companies will go to get noticed? See how 10 companies succeeded--and five failed miserably--when it came to making some noise.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.