Marketing

Advertising in Digital Media
Marketing

Advertising in Digital Media

These 3 hot trends can give you a competitive edge on the web and beyond.
Starting a Business

Generating More Referrals

There are plenty of opportunities to develop quality referrals--you just have to look for them.
Ivan Misner
Marketing

Keep Your Customers Reading

8 tips for developing e-newsletters that have interesting and relevant content for readers
Gail Goodman
Marketing

What Marketing Is and Is Not

Knowing the difference is the first step in creating a successful campaign.
Starting a Business

Nostalgia Sells

The oldies but goodies of baby boomers are all the rage.
worth-knowing

Small Businesses Succeed with E-mail Marketing

These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
Gail Goodman
Marketing

Get Your Copy Write

Expert tips for writing great letters, ads, brochures and more without professional help
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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