Marketing

Marketing

How to Attract Attention With a Feature Article

Get the press you want by crafting a feature story that'll get picked up by the papers.
Marketing

Attracting Customers With a Free Consultation

Show prospects what you can do for their business by offering a complimentary assessment.
Gail Goodman
Marketing

Become a Business Evangelist

You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.
Kim T. Gordon
Marketing

What Kind of Sales Animal Are You?

Ever feel like your sales team is a zoo? Turns out that's not a bad thing.
Marketing

Why You Should Encourage Online Product Reviews

Online reviews by your customers can turn browsers into buyers.
Marketing

Drive Traffic with Link Popularity

The road to link popularity.
Marketing

How Sorority and Fraternity Ties Can Help You

There's more than one type of family you can turn to for support.
Marketing

Measuring the Value of PR

Want to know what effect media coverage is having on your business? Here are the best ways to find out.
Marketing

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
Kim T. Gordon
Marketing

8 Opt-In Offers Your Visitors Can't Refuse

Look beyond newsletters in your online marketing efforts to find customers for your e-mail list.
Marketing

Don't Sell to Your Network--Educate Them

Educate your network on your product and your customers so they can help expand your client base.
Ivan Misner
Marketing

Companywide Marketing Efforts

With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.
Al Lautenslager
Marketing

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.
Gail Goodman
Marketing

The Great Outdoors

New options in out-of-home advertising
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.