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Marketing

Marketing

Twitter: Thumbs Up or Thumbs Down?

Mark Frauenfelder (up!) and Seth Godin (down!) weigh in.
Technology

Here's Looking at You

Make your site a better search engine target by optimizing your company's images.
Marketing

What the Pros Use

A flurry of social media management tools has arrived to help you consolidate and keep track of your social media updates. Four social media experts weigh in on what they use and why.
Marketing

Pay for Praise

New FTC guidelines address paid endorsements.
Starting a Business

Marketers, Meet Your Future Customers

Young consumers and Latinos are fueling the economic recovery.
Marketing

Seven Ways to Convert Online Contacts Into Sales

Ditch the pitch and push internet conversations into profitable territory without alienating customers.
Marketing

The Dos and Don'ts of Social Networking

Use these tips to maximize your time and get the most out of your online efforts.
Marketing

The Online Store for the New Decade

Before you can make sales, you'll need to make connections.
Marketing

The Next Wave of Digital Marketing Trends

4 innovative marketing solutions that are just around the corner for small businesses
Marketing

Opportunity Is in the Bag

Social shopping is driving more than products and purchases--and forward-thinking online retailers are working with vocal consumers to blow apart traditional business models.
Marketing

10 Ways to Make Headlines

There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
Marketing

Online Marketing Tools: A Comparison

We analyze 4 online marketing tools designed to strengthen your relationship with customers.
Marketing

Promoted Tweets: Is Your Business Ready?

Twitter's new ad model hinges on engaging its users. Make sure your content fits the bill.