Marketing

Marketing

Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.
Kim T. Gordon
Marketing

In the Market

For food businesses, farmers markets could be the perfect place to find a following for your products.
Marketing

Making It to the Inbox

6 steps to better e-mail deliverability
Gail Goodman
Technology

Optimizing for Blogs and Videos

Learn how to leverage these mediums for your brand and what you can do to optimize for search.
Jon Rognerud
Marketing

The Case for Case Studies

Using a third party to illustrate your point can bring you the kind of publicity you want.
Marketing

Less Networking Can Mean More

Cultivating the relationships you have is more effective than planting yourself at more events.
Ivan Misner
Starting a Business

An A-Mazing Moneymaker

Family-friendly ag-tourism attractions like corn mazes are helping keep small farms alive.
Marketing

The Fastest Way to Find New Customers

Tap into your customer base by piggybacking on established businesses with similar target markets.
Brad Sugars
Take It From The Pros

Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
Marketing

Holiday Sales Checklist

Start doing these 10 things now to prepare for the year's biggest shopping season.
Marketing

Halo: The Power of 3

Think the biggest video game launch in history doesn't apply to you? Here's why you're wrong.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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