Marketing

Marketing

Get the Right Networking Mind-Set and Skill Set

Make more and better connections when you get your mind and skills in gear for networking.
Ivan Misner
Marketing

Top 10 Successful Marketing Stunts

Ever wonder just how far some companies will go to get noticed? See how 10 companies succeeded--and five failed miserably--when it came to making some noise.
Marketing

The E-Mail Marketing Boost

E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in business.
Gail Goodman
Marketing

Fresh Ideas for Innovative Marketing

Try these out-of-the-ordinary tactics for extraordinary results.
Kim T. Gordon
Marketing

The Art of Rebranding

Update a tired brand or create an entirely new identity with a smart rebranding strategy.
Marketing

Is Your Brand in Danger?

Brand pirates now fake SMB products. Are you getting hurt?
Marketing

Tapping Into the Gift Market

Want strong sales all year? Use your site to tap into the gift market.
Marketing

Are Talking Avatars Right For Your Site?

Talking avatars are a friendly way to connect with site visitors.
Marketing

What's in a Name?

What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.
Starting a Business

Marketing to Other Entrepreneurs

If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.
Kim T. Gordon
Marketing

Balancing Quantity vs. Quality of Leads

When planning your marketing efforts, should you cast a wide net to find lots of leads, or a narrow net to find highly qualified leads? Here's how to decide.
Marketing

Top 5 Tips for Getting Your E-Mails Opened

Keep customers from deleting your e-mails with these simple tips.
Marketing

Maintaining Your Website's Search Position

10 quick and easy tricks for staying at the top of your customers' search engine results.
Marketing

Networking Etiquette Around the World

A quick lesson on how not to embarrass yourself when networking in another country.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.