Marketing

Marketing

Managing Bad Press

What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
Marketing

The Perfect Presentation: Practice

In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.
Marketing

Watch Your Word-of-Mouth

Word-of-mouth marketing is always working; it just may not be working in your favor.
Ivan Misner
Marketing

5 New Places to Advertise

Tired of promoting your brand on the radio or even online videos? Here are some emerging opportunities to check out.
Marketing

How to Get Your Business Online for Under $200

For the cost of a nice dinner, you can have your business online in one month.
Marketing

The Difference a Test Makes

5 steps for creating simple tests that improve e-mail marketing results.
Gail Goodman
Marketing

The Perfect Presentation: Speaking

In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
Marketing

Spread the Good Word

PR is a do-it-yourself job when you use one of these 3 tactics.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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