Marketing

Marketing

Yahoo Sharpens Search Term Precision

New version of Yahoo offers Search Assist feature and more Search Shortcuts.
Marketing

8 Ways to Revamp Your Business Card

From leather to vertical layouts, business cards are getting a new look. Industry insiders weigh in on what's hip--and what's passé.
Marketing

Product Placement Takes the Stage

You can't escape products on screen, but now they're making their way to your local theater.
Marketing

I Got Traffic. Now What?

Once you've generated traffic from SEO, implement these 11 strategies for getting visitors to buy.
Jon Rognerud
Marketing

Building Your E-mail List

Here's how to build your e-mail list and develop creative ideas.
Gail Goodman
Marketing

Stepping Into a Reporter's Shoes

By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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