Marketing

Marketing

How to Measure Your Return on Your Social Media Investment

Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.
Marketing

An Experiment in Social Media Marketing: Buying Twitter Followers

An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.
Starting a Business

Seven Ways to Make Your Customers Love You

With so much emphasis placed on finding customers today, business owners often lose sight of keeping the ones they have. Here are a few surefire ways to stem those losses.
Starting a Business

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.
Marketing

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Starting a Business

Nurturing Natural: Online Retailer Abe's Market Blends Etsy and Whole Foods

This Web hub helps companies communicate their uniqueness and sell their goods.
Marketing

Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
Marketing

Why You Shouldn't Wall Off Your Web Content

Content gates hold you back from connecting with customers, says marketing strategist David Meerman Scott.
Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Marketing

A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand

A unique cleaning franchise recently expanded to the U.S. from Vancouver, British Columbia, via Scotland.
Marketing

Craigslist Founder Launches a New Site to Connect Nonprofits

Craig Newmark's new site is designed to bring together a world's worth of helping hands.
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Marketing

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
Marketing

New LinkedIn Services Offer Networking Options for Small Businesses

Consider trying out LinkedIn's new features for your business.
Marketing

How to Map Out an M&A Brand Strategy

Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
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