Marketing

Marketing

Stretch Your Dollar With Horizontal Marketing

Partnering with a company that shares your target market saves you time and money.
Marketing

Win Sales From Recession-Minded Consumers

Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
Kim T. Gordon
Take It From The Pros

Back in the Beverage Business

The founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.
Take It From The Pros

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.
Marketing

A Long-Term Commitment

Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.
Take It From The Pros

A Perfect Pair

These two college friends use their complementary skills to change the way guys buy pants.
Take It From The Pros

Starting a Clothing Business

These two college friends use their complementary skills to change the way guys buy pants.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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