Marketing

Marketing

21 Ways to Promote Your Site Online and Off

These 21 tips will help you get the word out about your e-business.
Ameen Khwaja
Marketing

7 Deadly Sins of Marketing

When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.
Marketing

Convert Your Website Visitors into Customers

Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.
Gail Goodman
Starting a Business

23 Hours to a Great Marketing Plan

The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.
Gwen Moran
Marketing

Marketing Advice From an Expert

An expert shares his tips for simply irresistible marketing.
Marketing

The Legal Issues of Advertising Online

Make sure your online ads are legally protected.
Marketing

The Lowdown on Pay-Per-Click Advertising

Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Starting a Business

Get PR for Your New Business

Follow these smart tips to get PR coverage for your new business.
Kim T. Gordon
Marketing

Tools for Creating a Logo

A great logo can help make or break your startup. Here are the tools you need to create a memorable mark.
Marketing

Pulling Your Customers on the Internet

Traditional marketing is all about "pushing" products. Find out why internet marketing is all about the "pull" and how you can learn to do it right.
Marketing

Make More Money Online

Going online has never been easier with these top strategies and cool tools.
Marketing

Smart Ways to Use Your Business Card

Successful networking is "all in the cards" with these 4 strategies.
Ivan Misner
Marketing

How to Use Fusion Marketing

Create a strategic alliance with a similar business and watch your business grow.
Al Lautenslager
Marketing

Turn Your Competitors Into Allies

Five ways to increase sales by forging competitive alliances
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.