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Marketing

Marketing

How to Use Authenticity to Capture the Attention of Generation Z

Generation Z has grown up with digital ads, so they know how to tell the good ones from the bad.
Chatbots

10 Ways to Use Chatbots for Marketing and Sales

Chatbots have become increasingly more important as messaging applications have become the way brands reach consumers.
Cause marketing

Get the Word Out With Worthy Cause Marketing

Getting involved at the community level, in all the communities you do business, is the most effective and gratifying market of all.
Chatbots

Don't Wait. Here's Why You Should Get in the Chatbot War Now.

Chatbots are the new face of 24/7 customer service, and many of your competitors are already using them.
Data Driven Marketing

9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers

If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.
Advertising

Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.

Apply tested principles from advertising legend Robert Collier, and you'll never have to guess about your marketing again.
Influencer Marketing

Find Out How to Find Affordable Influencers to Rocket Your Reach and Sales

Can't afford to pay a celebrity for an endorsement? Social media has countless bargain-rate influencers better suited for your needs.
Ecommerce

Meet the Ecommerce Guru Guiding His Students to $100 Million in Sales

What does it take to make it in ecommerce? Tanner Larsson knows.
Branding

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
Connecting with Customers

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
Marketing

4 Important Marketing Insights Gleaned From Sprint's New Campaign

Sprint, long known as the less-expensive-but-good-enough cell phone alternative, is rebranding itself as cosmopolitan and youthful.
Sales

5 Sales Lessons My Grandfather Taught Me

The basics of how relationships blossom and how trust is formed spans generations.