Marketing

To Invest in Mobile or Not to Invest in Mobile... That is the Question
Mobile

To Invest in Mobile or Not to Invest in Mobile... That is the Question

You basically have three options when deciding whether or not to invest in a mobile marketing solution for your business.
SC Moatti
Small Businesses Need an Online and an Offline Marketing Strategy
Small Businesses

Small Businesses Need an Online and an Offline Marketing Strategy

You don't have to give up your Yellow Page ads, but you do need to expand your reach.
Alicia Glenn
Simple Is the Only Solution for Retailers
Retail Businesses

Simple Is the Only Solution for Retailers

Every entrepreneur has the same question: How do I get new clients?
Tracy Byrnes
The 3 Best Ways for Your Business to Get Early Exposure
Ask the Expert

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Jessica Herrin
5 Ways to Make Your Ecommerce Business Stand Out
eCommerce Competition

5 Ways to Make Your Ecommerce Business Stand Out

How can you foster customer loyalty in an increasingly brand-agnostic world?
Thomas Smale
10 Principles for Creating an Effective Public Relations Plan
Public Relations

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Craig Cincotta
Why No Single Software Program Alone Will Fix Your Content Marketing
Software

Why No Single Software Program Alone Will Fix Your Content Marketing

Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Kelsey Meyer
6 Key Variables You Must Track in Your Marketing Campaigns
Marketing Strategies

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Craig Simpson
3 Tips for Creating Sponsored Content That Engages Consumers
Content Marketing

3 Tips for Creating Sponsored Content That Engages Consumers

With the right tools your sponsored post will generate results for your brand.
Sarah Ware
3 Steps to Becoming a Thought Leader
Thought Leaders

3 Steps to Becoming a Thought Leader

Discover the three-step journey to organically growing your thought/industry leadership role.
Karen Tiber Leland
5 Etiquette Rules for Using Emojis at Work
emojis

5 Etiquette Rules for Using Emojis at Work

Emojis, once solely symbols of teen angst or exuberance, are a hieroglyphic adults can use, albeit gingerly, in professional communications.
Jacqueline Whitmore
How This Creative Company Builds Signs That Stand Out
Outdoor advertising

How This Creative Company Builds Signs That Stand Out

Rob Whitehead, president and co-owner of Olympic Signs, talks about the sign industry and business insights.
Try Apple's Search Ads to Drive New User Signups in the App Store
Apps

Try Apple's Search Ads to Drive New User Signups in the App Store

The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?
Eric Siu
5 Mistakes That Can Destroy Your Launch
Product Launch

5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Phil La Duke
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.