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Marketing

Social Media Marketing

5 Proven Ways to Get More Customer Reviews On Google and Facebook

Effective social media marketing requires strategy and follow through but not a huge budget.
customer reviews

4 Lesser-Known Customer-Review Platforms You Need to Know About

Sure, customers can use Yelp and Amazon to review your business. But there are other review sites out there that might work just as well for you.
Sales

Sell Anything With an Irresistible Offer Architecture

Incorporate these four strategies into your next presentation offer to guarantee more sales.
Rebranding

10 Things You Need to Know for Your Company Rebrand

Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.
Conversations

How to Optimally Answer, 'What Do You Do?'

Sometimes, just replying, "You know, I'm not 100 percent sure" breaks the ice and gets a more productive conversation started.
Twitter Marketing

Here's a Clever Marketing Tactic for Getting the Attention of Thousands of People

When everybody is watching or talking about the same thing, tweet your way into the action.
Content Marketing

A Guide to Getting the Most Out of Your Content Marketing

By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales.
Publicity

The Simple 4-Step Process for Getting Yourself on TV

Successfully pitching a producer is not nearly as hard as successfully pitching an investor.
Marketing

4 Ways Small Businesses Can Master Marketing

Don't let your fear of failure keep you from launching your small business.
Mobile Apps

3 Steps You Need to Take to Build an App That Will Boost Your Business's Value

Think about Domino's app, which exists solely to connect hungry customers with hot pizzas.
SEO

How to Build SEO Backlinks: A Beginner's Guide

What Google wants to see is authoritative and relatable links talking about your site.
Influencer Marketing

Influencer Marketing for B2B: 4 Examples That Prove It Can Work

While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist -- you just need to know where to look.
Marketing

How to Do Interactive Marketing the Right Way

Two ads illustrate just how slight the difference is between pulling off excellent interactive marketing and bombing on a global stage.
Personal Branding

Is Your Personal Brand Generic or Is It Compelling? Here's How to Tell.

Have you violated any norms lately? There's no time like the present to stand out from the crowd.
Call to Action

Learn How to Ask For the Sale

Stop wondering whether you should ask for the sale or not, and you'll be glad you did.