Marketing

Marketing

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Starting a Business

Nurturing Natural: Online Retailer Abe's Market Blends Etsy and Whole Foods

This Web hub helps companies communicate their uniqueness and sell their goods.
Marketing

Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
Marketing

Why You Shouldn't Wall Off Your Web Content

Content gates hold you back from connecting with customers, says marketing strategist David Meerman Scott.
Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Marketing

A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand

A unique cleaning franchise recently expanded to the U.S. from Vancouver, British Columbia, via Scotland.
Marketing

Craigslist Founder Launches a New Site to Connect Nonprofits

Craig Newmark's new site is designed to bring together a world's worth of helping hands.
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Marketing

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
Marketing

New LinkedIn Services Offer Networking Options for Small Businesses

Consider trying out LinkedIn's new features for your business.
Marketing

How to Map Out an M&A Brand Strategy

Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
Starting a Business

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
Marketing

The Most Overlooked Market for Small Business

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
Marketing

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
Marketing

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
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