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Marketing

Starting a Business

Be Your Own Trend Spotter

Preparing for the future is easier if you know what's coming.
Marketing

Alternative Places to Network

Look beyond your standard groups and cocktail receptions for business connections that really work.
Marketing

Sales and Marketing: Separated at Birth?

Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.
Marketing

Stay on Top of Mobile Advertising

As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
Marketing

Convert Passers-By Into Purchasers

Take advantage of event crowds by getting people off the street and into your store.
Entrepreneurs

Develop a Magnetic Personality

Every person has a little magnetism already inside him. Learn how to leverage it to draw in more business.
Marketing

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Marketing

Targeted Marketing Gets Intelligent

Advertisers ride a brain wave called neuromarketing. But is it for real?
worth-knowing

The Palin Industry

The vice presidential candidate sparks fashion trends.