Marketing

Marketing

The Making of a PR Story

4 steps to creating an intriguing press release the media will love
Marketing

Is it Time to Broaden Your Branding Horizon?

Know the risks and rewards of extending your brand before you put your name on the line.
Marketing

Building Your E-mail List

Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.
Gail Goodman
Marketing

Branding Big, Even if You're Small

Your company may be small, but that doesn't mean you can't brand big.
Marketing

Tips for Event Sponsorship

Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.
Kim T. Gordon
Marketing

How to Use Exit Pop-Ups

Before they go, give your website visitors a reason to stay--or to come back later--with a well-timed exit pop-up.
Marketing

In Your Face! 10 Crazy Marketing Stunts

Say it loud and proud with these funky, spunky, cheap ideas to get noticed.
Al Lautenslager
Marketing

How to Effectively Use Testimonials

Adding this single element to your website can multiply your profits--and get your customers selling your products for you.
Marketing

How Deep Is Your Network?

You have a lot of contacts, but how well do you really know them? Strengthen the relationships you already have and you'll grow a strong network you can always depend on.
Ivan Misner
Starting a Business

Creating a Great Business Card

Success is in the cards when you've got business cards that convey the right message.
Marketing

How to Make Friends With the Media

Want to win press coverage? Follow these four steps to building a successful media relations campaign.
Kim T. Gordon
Marketing

Divide and Prosper

Drive higher sales by targeting your different types of customers with offers they can't refuse.
Marketing

Warm Up to Cold Calls

Everyone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.
Kim T. Gordon
Marketing

Best in Show

Tap the right resources to build a blue-ribbon trade-show booth.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.