Marketing

Marketing

Advertising Trends: Pushing Past Media Overload

Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.
Roy Williams
Marketing

PR Trends: A Press Release for Social Media

The traditional press release gets a makeover to appeal to the newest online media outlets.
Marketing

Networking Trends: Education and Technology Are Key

The relatively new formal networking arena is poised to grow in importance--and entrepreneurs are still leading the way.
Ivan Misner
Marketing

10 Marketing Trends to Watch in 2007

An inside look at the latest marketing trends that'll help you boost your business in the coming year
Kim T. Gordon
Marketing

E-Mail Marketing Trends: E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
Gail Goodman
Marketing

E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
Gail Goodman
Make More Happen

Branding Trends: Delivery Channels Take the Lead

The hot ways to enhance your brand involve new media, but business branding basics are still in style.
Marketing

Growing Trend: Online Video

With online video growing fast, the need for a supporting cast of concepts is hard to kill.
Marketing

'Tis the Season

Get into the holiday marketing spirit with these expert tips.
Marketing

Oh, Canada!

Want to jump into the international market? Meet our friendly neighbor to the north.
Marketing

Latest Version of Firefox Is Here

Improvements that score points
Marketing

Should You Use a Vanity Domain Name?

One more way to market your site
Marketing

What Are Your Site Visitors Looking At?

Knowing what site visitors see can help you attract their attention.
Marketing

Radio's New Wave

It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.