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Marketing

Marketing

The Geolocation Revolution

We look at the trend, the apps and what it means to your privacy.
Marketing

Seven Ways to Refresh Your Newsletter

It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
Marketing

How to Judge Media Opportunities

With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Marketing

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency?
Marketing

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.
Marketing

Rebranding Lessons From Aol.2

Makeovers can boost a dying brand--the key is communications coupled with real changes.
Marketing

7 Ways to Make Pay-Per-Click Pay

Search engine marketing can be costly, get the most out of your efforts.
Marketing

Are Location-based Ads a Coming Nightmare?

Marketers will love the targeted ads, but consumers might tire of the over-personalization.
Growth Strategies

What's Driving the Business-for-Sale Rebound?

Key industry drivers that will fuel the market for 2010 and beyond
Marketing

Customer Loyalty Brings Long-Term Sales

The newest insights into loyalty programs reveal the best ways to engage customers.
Marketing

Pique Interests With a Sample

Sampling isn't just for ice cream shops--put the technique to work for your business.