Marketing

Marketing

10 Creative Ways to Get PR

Think outside the box with these easy ways to promote your business.
Marketing

Find Your Selling Motivation

The truth about selling: You can't succeed if you're not motivated. Hit your sweet spot by determining why--and how--you sell best.
Marketing

Riding the Airwaves

A radio tour can help you spread your message coast to coast without spending a fortune. So are you ready to take the mic?
Kim T. Gordon
Marketing

How to Use RSS Feeds

Want to make sure your marketing message doesn't end up in your customers' spam folders? Get the word out with an RSS feed.
Starting a Business

21 Ways to Bring in the Business

Despite your desperate hopes and prayers, business isn't just going to wander into your business. You need to get out there and hustle, and we've got the tips to help you do it.
Entrepreneurs

High-EQ Networking

Improve your networking skills with four ways to boost your Emotional Intelligence.
Ivan Misner
Marketing

Hot New Ways to Market Online

Make 2006 your most profitable year ever with these top three up-to-the-minute marketing strategies.
Starting a Business

99 Tips for Direct-Mail Marketing

Kick your marketing into high gear with these 99 ways to get customers to open your mail.
Al Lautenslager
Starting a Business

Building Buzz in a New Market

Ready to grow your business? Follow this step-by-step approach to winning new customers.
Kim T. Gordon
Marketing

Unlock Your Selling Potential

Want to reach peak sales performance? Unlock your selling potential by focusing on these keys to success.
Marketing

5 Steps to Starting a Cable Ad Campaign

No need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign.
Kim T. Gordon
Marketing

7 Deadly Sins of E-Marketing

When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.
Marketing

Make Over Your Business's Image

The perks and perils of rebranding your company
Marketing

Networking With Businesses Overseas

When it comes to networking with foreign companies, we all speak the language of referrals.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.