Marketing

Marketing

Crafting a Memorable Logo

Our branding expert shares five reasons why your business needs a logo your customers won't forget.
Marketing

Raising Visibility During Holiday Time

Ready to try something new this holiday season? Here are four great ways to win more sales and raise your company's visibility.
Kim T. Gordon
Marketing

Affiliate Marketing Strategies

Get more wins--and more sales--from your affiliate program by stacking your roster with internet-marketing pros.
Marketing

Improve Your Website's Reputation

If you're ignoring your link popularity--the number and quality of other sites that link to yours--your search engine rankings will suffer. Find out what makes good links and how to get them.
Marketing

Test Your Marketing I.Q.

Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
Kim T. Gordon
Marketing

Create a Blog to Boost Your Business

If you're still not quite sure what blogs are or how they can benefit your business, this blogging veteran offers some words of wisdom.
Marketing

Contacting Prospective Customers

Our networking expert tells you how to make the most of your first communication with future customers.
Ivan Misner
Marketing

How to Attract Visitors to Your Site

Go from having zero visitors to attracting thousands of qualified buyers with these 8 easy steps for creating a knockout traffic-generating campaign.
Starting a Business

33 Tips for Marketing Success

Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.
Al Lautenslager
Marketing

Creating a Brand for a One-Man Show

Whether you're selling your expertise or the face behind a product, your image directly affects your customers. Here's how to create a brand when the brand is you.
Paige Arnof-Fenn
Marketing

Open More Doors with Dimensional Mail

Want high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
Kim T. Gordon
Branding

3 Steps to Branding Your Website

Keep customers coming back for more with these tips for making a good impression with your site.
Marketing

Growing Your Franchise With E-Mail Marketing

Whether you're a franchisor building a national network or just opening your first store, e-mail marketing could be the most powerful tool in your sales arsenal.
Marketing

Holiday Bonus

Add an extra-special feature to your site, and get customers to indulge.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.