Marketing

Marketing

Smart Ways to Win Referrals

Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
Kim T. Gordon
Marketing

4 Keys to Direct Response Marketing

Increase the effectiveness of your advertising message by directly relating to your customers.
Marketing

12 PR Myths--Busted!

Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.
Gwen Moran
Marketing

In the Mood

When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Kim T. Gordon
Marketing

Build Your Newsletter's Subscriber Base

Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.
Marketing

How Effective Is Your E-Newsletter?

Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.
Marketing

Kick-Start Your Sales

Tired of working on deals that never seem to go anywhere? Follow this plan to get your sales moving again.
12 Ways to Increase Online Sales
Sales

12 Ways to Increase Online Sales

Improve the sales effectiveness of your site with one of these guaranteed ways to turn visitors into buyers.
Marketing

Sales Call Success Tips

Dread calling potential clients? Avoid rejection and make the sale with these eight essential phone skills.
Marketing

The No. 1 Way to Grow Your Business

Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol' word of mouth.
Ivan Misner
Marketing

Creating a Website for Your Service Business

If you're interested in setting up shop on the internet to promote your service, these simple strategies will help you bring in the business.
Marketing

Heat Up Sales With Out-of-Home Marketing

Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
Kim T. Gordon
Growth Strategies

5 Tips for Reaching the Rich

Put your product into the hands of the wealthy with these surefire ways to get your company noticed.
Marketing

Peas in a Podcast

Spread the word about your business with this new medium.
Gwen Moran
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.