Marketing

Marketing

Balancing Quantity vs. Quality of Leads

When planning your marketing efforts, should you cast a wide net to find lots of leads, or a narrow net to find highly qualified leads? Here's how to decide.
Marketing

Top 5 Tips for Getting Your E-Mails Opened

Keep customers from deleting your e-mails with these simple tips.
Marketing

Maintaining Your Website's Search Position

10 quick and easy tricks for staying at the top of your customers' search engine results.
Marketing

Networking Etiquette Around the World

A quick lesson on how not to embarrass yourself when networking in another country.
Ivan Misner
Marketing

Maintaining Your Website's Search Position

10 quick and easy tricks for staying at the top of your customers' search engine results.
Marketing

Using Experiential Marketing

Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
Kim T. Gordon
Marketing

How to Track Ad Results

3 strategies for determining if you're spending your advertising dollars wisely
Roy Williams
Marketing

Power Up Your PR with Multimedia

From RSS feeds to Podcasting, multimedia is becoming the best way to reach the new savvy consumer.
Marketing

Convert Your Website Visitors into Customers

Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.
Gail Goodman
Marketing

The ABCs of Business Cards

5 tips for creating a professional business card that leaves a lasting impression.
Marketing

3 Ways to Strengthen Your Online Business

Trying to improve your bottom line? Put these proven strategies to work for your e-commerce operation.
Marketing

Marketing Your Homebased Business

Understanding client needs will help you market your business with confidence.
Marketing

Hot New Ways to Market Online

Make 2006 your most profitable year ever with these top three up-to-the-minute marketing strategies.
Marketing

21 Ways to Promote Your Site Online and Off

These 21 tips will help you get the word out about your e-business.
Ameen Khwaja
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.