Marketing

Marketing

The No. 1 Way to Grow Your Business

Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol' word of mouth.
Ivan Misner
Marketing

Creating a Website for Your Service Business

If you're interested in setting up shop on the internet to promote your service, these simple strategies will help you bring in the business.
Marketing

Heat Up Sales With Out-of-Home Marketing

Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
Kim T. Gordon
Growth Strategies

5 Tips for Reaching the Rich

Put your product into the hands of the wealthy with these surefire ways to get your company noticed.
Marketing

Peas in a Podcast

Spread the word about your business with this new medium.
Gwen Moran
Marketing

Using Blogs to Attract Customers

Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site.
Marketing

Special Delivery

Drive sales by offering stellar delivery services.
Gwen Moran
Marketing

Selling Yourself

If you want to make the sale, don't just focus on your product or service--chances are, your customers are more interested in you.
Marketing

Spill the Beans

If you share free information with potential customers, they're more likely to remember you when it's time to buy.
Marketing

Creating Newsletter Content

Here's how to craft compelling e-mail newsletter content quickly and effectively.
Marketing

Increase Your Sales With a Company Catalog

Learn how to make your business more profitable by developing a catalog that'll attract more business.
Marketing

Networking at Conferences and Trade Shows

These four tips will help you make the most out of your time at a trade show or expo.
Ivan Misner
Marketing

12 Free Tools for Online Businesses

If you're looking for ways to save money and make your e-business more profitable, check out these free tools and resources recommended by our e-business expert.
Marketing

Boost Sales With a TV Commercial

Take your business to the next level with this advice for navigating the television airwaves.
Al Lautenslager
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.