Marketing

Marketing

Is Affiliate Marketing Right For You?

Partnering with a site like Amazon.com can put the wind in your sails.
Marketing

Be a Selling Superstar

How can you make sure you shine in your customers' eyes? Adopt the top 5 traits clients say their favorite salespeople share.
Marketing

5 Ways to Build Up Your Business Image

Become a superstar by building an irresistible business image.
Marketing

Using Events to Gain Referrals

Gain a reputation as the person everyone wants to do business with by setting up a popular event.
Ivan Misner
Marketing

Write a Creative Marketing Plan in 7 Sentences

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
Al Lautenslager
Marketing

5 Common E-Mail Marketing Mistakes

The main reason unseasoned e-mail marketers' campaigns fail? Ignoring the basics of good practice. Learn how to avoid these most common mistakes.
Gail Goodman
Marketing

7 Ways to Milk Your Media Coverage

Get the most out of your publicity, long after you've left the spotlight.
Marketing

Name Your Business in 3 Easy Steps

First impressions are everything, so here's how to choose a name your customers will bond with.
Marketing

Testing Your Site

Find out what works best by using A/B testing on your website.
Marketing

Attracting Boomers to Your Site

With baby boomers flooding in, the Net is a very profitable place.
Ameen Khwaja
Marketing

Take Control of Your Marketing Plan

You control your business, but your marketing plan is another story. Take the reins by channeling your inner chief marketing officer.
Kim T. Gordon
Marketing

Are You Scaring Away Customers?

Your efforts to get to know your customers could be driving them away.
Marketing

Put Your Best Foot Forward

The do's and don'ts of creating a professional-looking logo
Marketing

Improving Your Search Engine Standings

Optimize your web pages to increase your search engine submission results.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.