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Marketing

Starting a Business

3 Steps to the Right Marketing Mix

How to create a marketing mix that will get your business off to a flying start.
Starting a Business

More Buck Than Bang

Don't waste your startup funds on marketing tactics that cost more than they're worth.
Marketing

Drive Sales With Tutorials

Position yourself as an authority and gain market share with instructional content.
Marketing

Avoid Social Media Weapons of Mass Destruction

Protect your reputation from acts of 'social media terrorism.'
Marketing

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Marketing

5 Easy Ways to Optimize Your Website for Bing

If you've never bothered with Microsoft's search offerings before, now's the time to start.
Starting a Business

What Have You Done for Me Lately?

Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
Marketing

Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.
Marketing

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Branding

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Growth Strategies

Anchor Your Network with Strong Relationships

Use strategic associations to keep your business afloat during economic storms.
Starting a Business

Chegg: Rebelling Against the Textbook Racket

Jim Safka listened to his customers and they led him to business success.
Growth Strategies

Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business--your bottom line will thank you.
Starting a Business

Help! My Business Sucks!

Andrew Lock's video blog has the tools and the wit to 'edu-tain' you.
Marketing

Learn to Leverage the Radio

5 things you need to know about this effective--and underused--medium.