Marketing

Marketing

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.
Marketing

6 Tips for Getting Press

Need exposure? Follow these 6 tips to win press coverage for your growing business.
Kim T. Gordon
Marketing

Close to Home

Geographic-targeting features get your online message to customers right around the corner.
Marketing

Turn Good Publicity Into Franchising Success

Ready to start franchising your business? Here's how to generate the kind of PR that attracts ready buyers.
Mark Siebert
Marketing

3 Ways to Strengthen Your Online Business

Trying to improve your bottom line? Put these proven strategies to work for your e-commerce operation.
Marketing

Tips for Working a Mixer

Knowing what to look for will help you use business events to your advantage.
Ivan Misner
Marketing

Let Your Imagination Take Off

A successful guerrilla marketing campaign takes effort, not cash.
Al Lautenslager
Marketing

Over-Promise Your Way to the Top

How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
Marketing

Win Top-Quality Leads

4 vital tips for producing great leads
Kim T. Gordon
Starting a Business

Neighborhood Marketing Tactics

Use your creativity and marketing smarts to attract a loyal following of local businesspeople and residents.
Marketing

Power Up Sales With Promotional E-Mail

When done right, promotional e-mail captures customers' attention and drives them to action. Here's how to make it work for your business.
Marketing

Is Your Personality Overpowering Your Brand?

Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
Marketing

Sign of the Times

Are you missing out on this simple, inexpensive marketing tool?
Marketing

Extending Your Media Reach

To get the attention of multitasking consumers, position your ad message in multiple media.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.