Marketing

Are You Leaving Money on the Table?
Sales Strategies

Are You Leaving Money on the Table?

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
Shaun Buck
Plan How to Take Your Product to Market, Not Just to Potential Investors.
Business Plans

Plan How to Take Your Product to Market, Not Just to Potential Investors.

Too little planning is bad but, sometimes, so is too much investment money.
Ray Zinn
The Perfect Formula for an 'All-in-1' Online Marketing Strategy
Online Marketing

The Perfect Formula for an 'All-in-1' Online Marketing Strategy

Your goal should be a seamless unification of tactics, to create an engine that consistently funnels traffic back to your site.
Jayson DeMers
21 Pokemon Go Marketing Tactics You Have to Try
Gaming

21 Pokemon Go Marketing Tactics You Have to Try

Gamers catch Pokémon. You catch customers.
Mike Templeman
Clinton vs. Trump: Who's Winning At Online Marketing? (Infographic)
Online Marketing

Clinton vs. Trump: Who's Winning At Online Marketing? (Infographic)

Long before these two battle it out in voting booths, they'll need to win the fight for online marketing.
Jayson DeMers
Sales Not Closing? Know When to Panic!
B2b Sales

Sales Not Closing? Know When to Panic!

The longer your product's sales cycle, the more important it is to measure progress along the way.
George Deeb
5 Ways to Improve Your Online Presence
Growth Strategies

5 Ways to Improve Your Online Presence

Relying on search engines and social networks to deliver your message can be scary. One algorithm change could make or break your company's success online.
Peter Daisyme
Make Marketing Great Again: 3 Lessons from the Campaign Trail
Marketing

Make Marketing Great Again: 3 Lessons from the Campaign Trail

The lessons from 2016's presidential race can and should live on in the work of every brand marketer.
Michael Bassik
How to Stand Out When Your Competitors All Look the Same
Branding

How to Stand Out When Your Competitors All Look the Same

You won't be remembered if you aren't heard.
Michelle Martin
7 Challenges to Overcome for Launching Your Startup's Website
Building a Website

7 Challenges to Overcome for Launching Your Startup's Website

Make the best product you can, but don't compromise your launch by being too much of a perfectionist.
Jayson DeMers
Why Long-Form Content Performs Better & How to Create It (Infographic)
Infographics

Why Long-Form Content Performs Better & How to Create It (Infographic)

This six-step process will help you crack the code on content marketing.
Jonathan Long
3 Dependable Revenue Models for Monetizing Your Blog
Blogging

3 Dependable Revenue Models for Monetizing Your Blog

Promoting online connections has quickly become one of the most effective methods of monetization.
Lucinda Honeycutt
How to Stay Ahead With Digital Marketing
Digital Marketing

How to Stay Ahead With Digital Marketing

Jon Morris, CEO of Rise Interactive, explains why it's a great time to be in the digital marketing industry.
8 Etiquette Tips to Stay on the Good Side of the Media
Media Coverage

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Craig Corbett
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.