Marketing

How to Remain Relevant in Today's 'Google It' Culture and Why That Matters
SEO

How to Remain Relevant in Today's 'Google It' Culture and Why That Matters

If you're an entrepreneur just getting started with a search rating efforts, here are the things you need to know.
Daniel Wesley
This Viral Marketing Video Reached 250 Million Views in Just 48 Hours
Viral Videos

This Viral Marketing Video Reached 250 Million Views in Just 48 Hours

The creators behind some of the most viral videos online explain how you can make your own marketing videos just as sensational.
Jason Fell
3 Tips to Declutter Your Product Offerings
Product Development

3 Tips to Declutter Your Product Offerings

Let simplicity reign. Very complicated products can confuse customers and kill sales.
Tom Alexander
How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary
Marketing Strategies

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary

The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
Lydia Belanger
Local SEO Is a Perfect Match for These 4 Industries
SEO

Local SEO Is a Perfect Match for These 4 Industries

Are you a plumber, lawyer, computer whiz, restaurant owner? Here's why SEO is your path to a potentially big business boost.
Pratik Dholakiya
How to Target the Right Audience in 5 Simple Steps
Marketing

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.
Murray Newlands
How to Boost Your Digital Marketing With PR
Public Relations

How to Boost Your Digital Marketing With PR

Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically.
Erik Huberman
Eric Ries on 4 Common Misconceptions About Lean Startup
Startups

Eric Ries on 4 Common Misconceptions About Lean Startup

If you believe lean startup methods lead to "cheap" products and companies, or that lean startup companies don't think big, think again.
Zach Ferres
5 Tactics That Haven't Worked For Digital Marketers Until Now
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Eric Samson
How to Build Powerful Relationships with Influencers
Relationships

How to Build Powerful Relationships with Influencers

Developing strong relationships is one of the most important skills in business and life.
Lewis Howes
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'
Copywriting

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Han-Gwon Lung
3 Considerations for Increasing Engagement With Your Content
Content Marketing

3 Considerations for Increasing Engagement With Your Content

Whoever you think is your target audience, make sure that they really are.
Renee Yeager
Don't Let Marketing Zest Lead You Into the Fake News Morass
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Jim Joseph
7 Pillars of Being an Influence in Your Market
Take It From The Pros

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Gerard Adams
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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