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Marketing

Marketing

4 Ways Small Businesses Can Master Marketing

Don't let your fear of failure keep you from launching your small business.
Mobile Apps

3 Steps You Need to Take to Build an App That Will Boost Your Business's Value

Think about Domino's app, which exists solely to connect hungry customers with hot pizzas.
SEO

How to Build SEO Backlinks: A Beginner's Guide

What Google wants to see is authoritative and relatable links talking about your site.
Influencer Marketing

Influencer Marketing for B2B: 4 Examples That Prove It Can Work

While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist -- you just need to know where to look.
Marketing

How to Do Interactive Marketing the Right Way

Two ads illustrate just how slight the difference is between pulling off excellent interactive marketing and bombing on a global stage.
Personal Branding

Is Your Personal Brand Generic or Is It Compelling? Here's How to Tell.

Have you violated any norms lately? There's no time like the present to stand out from the crowd.
Call to Action

Learn How to Ask For the Sale

Stop wondering whether you should ask for the sale or not, and you'll be glad you did.
Cold Calling

Why Does Senator Al Franken Make Cold Calls?

And why is he singing a song from Evita at the same time?
Audience

10 Magic Questions That Will Tell You Everything About Your Presentation's Target Audience

Knowledge of your audience is the first step in creating an effective, powerful presentation. If you can answer these 10 questions about your audience, you're on the right path.
Instagram

7 Ways to Turn Instagram Followers Into Customers for Life

Use these seven ways to reach out to prospects and make them want to buy from you, over and over again.
Entrepreneur Radio

Discover Untapped Talent and Find Fresh Branding Ideas

Discover fresh branding ideas and employee talent with Lovell Corporation CEO Kelly Lovell and founder and CEO of BrandTwist, Julie Cottineau.
focus groups

Customers Lie -- So Stop Taking Their Bad Advice

Your customers can put your business on the map, but that will happen only if you get the real scoop before you launch.
McDonald's

McDonald's Billboard Cracks a Good Pot Joke

The fast food franchise is 'going green.'
Mobile Marketing

8 DIY SEO Tips to Optimize Your Mobile Marketing

Mobile SEO is the single most important marketing factor for the typical local business.
Advertising Strategies

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.