Marketing

Marketing

Who Joins a Networking Group...and Why?

A closer look at the members of networking groups and how they're benefiting
Ivan Misner
Marketing

The Power of Repetitive Marketing

Creating a marketing process--not a marketing event--is the surest way to bring in the business.
Al Lautenslager
Marketing

Increase Your Marketing Response

Want more prospects to respond your marketing? Here's how to avoid six barriers that stop customers in their tracks.
Kim T. Gordon
Marketing

What's the Plan?

Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between.
Kim T. Gordon
Marketing

Do Referrals Happen by Coincidence?

No, they don't. Here's how to stop relying on luck to create word-of-mouth for your business.
Ivan Misner
Marketing

Free PR Tactics

How to spread the word about your business without spending any money
Al Lautenslager
Marketing

Branding Made Simple

4 important tips for creating a successful brand image
Kim T. Gordon
Marketing

Sock It to 'Em

Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow.
Kim T. Gordon
Marketing

Shape up Your Business With Networking Aerobics

7 exercises to help you maintain networking momentum
Ivan Misner
Marketing

Make Marketing a Habit

When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.
Al Lautenslager
Marketing

Ring up Holiday Sales

7 ways to boost online sales during the year's busiest shopping season
Kim T. Gordon
Marketing

Why We Need to Teach Networking

Relationship-building courses have yet to become a business school requirement. Isn't it time that changed?
Ivan Misner
Marketing

Choosing Your Marketing Weapons

The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
Al Lautenslager
Growth Strategies

Competition Beware

Follow these seven tips to leave your competitors in the dust.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.