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Marketing

Marketing

New Ways to Engage Customers

Make sure these 3 crucial elements are part of your marketing plan.
Marketing

How to Make Your Website Really Sell

The best advice for converting visitors to your company's website into real revenue
Starting a Business

The Ultimate Class Project

How two students saw an opportunity to corner a market by providing companies with targeted marketing and delivering utility to students.
Marketing

Harnessing the Wisdom of Crowd

Feedback from the masses can help with damage control and improve your brand.
Marketing

Lessons from 'Brand Obama'

Use the president's message control strategies to command attention.
Starting a Business

'I'm Gonna Be on TV!'

Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.
Marketing

Find Your Audience Now

Use free tools to bring people together around your brand--online or off.
Marketing

Make Noise--Even Shout--To Win Sales

Stay on your customers'--and media's--radar with newsletters, press releases, and contests.
Marketing

7 Steps to Leverage Advertising for a Successful Marketing Campaign

Learn how to find and convert more leads by monetizing your brand and capitalizing on digital advertising.
Networking

Help! I'm an Introvert!

By enhancing strengths and minimizing weaknesses, anyone can be a good networker.
Marketing

The Human Approach

Focus less on making your pitch and more on listening to what your customers need.
Marketing

Become an Online Pundit Overnight

Budget-friendly pocket camcorders like Kodak's Zi8 can turn you into a globally-renowned business expert.