Marketing

Marketing

Social Climbers: How Franchises Are Using Social Networking

Franchises are embracing the possibilities of social media platforms like Facebook to extend their brands.
Marketing

Twitter Crushes Facebook for Marketing

Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.
Marketing

The Secrets of Successful Logos

How Twitter, Digital Chocolate and SmugMug symbolized their brands.
Marketing

Three Ways to Connect with Online Influencers

How to find the right social-media contacts to help market your business.
Marketing

Secrets to Using Facebook to Market Your Business

Make sure you take advantage of the massive audience the social network has to offer.
Marketing

Review: Capsule, CRM for Small Business

The pros and cons of an online tool that focuses on managing the sales pipeline.
Starting a Business

How to Make Content Go Viral

Four tips to publicize your own industry articles.
Starting a Business

Six Ways to Get More Exposure for Your Blog

Try these time-saving tools and tips to publicize your blog through social media.
Marketing

Five Steps to Get on a Talk Show

How to land a spot on the couches of Oprah or Ellen Degeneres.
Marketing

The Top Six YouTube Sins (and How to Fix Them)

If you promote your business via video, don't keep making these mistakes.
Starting a Business

How to Stay in Front of Your Referral Network

Online social networking is a great way to reconnect with your top contacts, and to make many more.
Growth Strategies

Innovation in the Social Age

<em>Entrepreneur</em> explores the innovation behind three companies -- Foursquare, Square and Zappos.
Marketing

How to Create a Social Media Sweepstakes or Contest

Try this six-step plan to attract new prospects to your business.
Marketing

How Social Media Can Rev Up Revenue

Social media helps local businesses better engage customers and boost revenue. Here's how to make it do the same for yours.
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