Marketing

Marketing

The Multimillion-Dollar Super Bowl Gamble

Ultra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.
Kristin Edelhauser
Marketing

Developing a PR Plan

Want to make sure your business's name gets heard this year? You need to plan for PR.
Marketing

Write a Keyword-Rich Article to Increase Site Traffic

If you have a way with words, we have 3 simple steps that'll help increase your web traffic--for free.
Marketing

Selling to Your Best Prospects

Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.
Ray Silverstein
Marketing

Laser-Sharp Networking

3 tips to getting precision results from your networking efforts
Ivan Misner
Marketing

Are You a Smart Marketer?

Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Kim T. Gordon
Marketing

Landing Media Placement for Your Product

How to get your product a starring role in a TV show or movie
Marketing

Reviewing Your E-Mail Marketing Campaign

5 big questions that'll help you evaluate and improve your e-mail marketing efforts
Gail Goodman
Marketing

What Exactly Is SEO?

Our SEO expert reveals why knowing what SEO is--and how to do it--is critical for your online business.
Jon Rognerud
Take It From The Pros

Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Marketing

Personalized Service Online

Avatars let your customers spread the word about you.
Marketing

Trends in Web 2.0

What Google's acquisition of YouTube means for Web 2.0
Take It From The Pros

Bling Your Business Cards

First impressions count, so give your business cards some style.
Marketing

How to Keep Pay-Per-Click Fees Down

Pay-per-click arbitrage could be driving up the cost of your keywords.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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