Marketing

Marketing

Creative Autoresponders Keep You on Customers' Minds

Creative autoresponders are a surefire way to make customers remember you long after they've logged off your site.
Marketing

Selling 101

Don't let the sales process intimidate you. This thorough how-to will teach you how to focus on benefits, develop a USP, and deliver a killer sales presentation.
How To

How to Create a Direct Marketing Campaign

Get your biz through the mail when you create a professional direct mail campaign. We'll tell you how with 7 steps to get started and all you need to know about marketing materials.
Marketing

Scorched-Earth Networking

Are you burning the very people you're trying to impress? Find out how not to be the networker no one wants to do business with.
Ivan Misner
Marketing

Marketing Your Business With Your Mouth

Promote yourself to the masses by becoming an expert speaker at your target market's events.
Al Lautenslager
Sales

Build a Stellar Sales Team

If you want to build a strong business, you're eventually going to have to hand over the sales reins to a sales team. Here's how to do it right.
Marketing

Using E-Mail to Increase Your Sales

Find out how e-mail marketing can help you target your best customers' interests to drive repeat sales--and find new sales opportunities.
Marketing

Crafting a Memorable Logo

Our branding expert shares five reasons why your business needs a logo your customers won't forget.
Marketing

Raising Visibility During Holiday Time

Ready to try something new this holiday season? Here are four great ways to win more sales and raise your company's visibility.
Kim T. Gordon
Marketing

Affiliate Marketing Strategies

Get more wins--and more sales--from your affiliate program by stacking your roster with internet-marketing pros.
Marketing

Improve Your Website's Reputation

If you're ignoring your link popularity--the number and quality of other sites that link to yours--your search engine rankings will suffer. Find out what makes good links and how to get them.
Marketing

Test Your Marketing I.Q.

Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
Kim T. Gordon
Marketing

Create a Blog to Boost Your Business

If you're still not quite sure what blogs are or how they can benefit your business, this blogging veteran offers some words of wisdom.
Marketing

Contacting Prospective Customers

Our networking expert tells you how to make the most of your first communication with future customers.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.