Marketing

Marketing

Surf's Up

Use Web analytics to help your site work smarter, not harder.
Marketing

Marketing in Ethnic and Minority Media

If your marketing efforts don't already include ethnic and minority media, now is the time to start.
Kim T. Gordon
Marketing

Making the Most of Networking Opportunities

Start by learning how to tailor your networking approach for different occasions.
Ivan Misner
Marketing

Implement a PR Strategy in 7 Days

Building publicity for you and your business can be done one day at a time.
Al Lautenslager
Marketing

Battle of the Brand

Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.
Marketing

Team Effort

Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together.
Kim T. Gordon
Marketing

Best Places for Your Marketing Message

When trying to reach your target audience, don't forget to think outside the home.
Kim T. Gordon
Marketing

Making the Most of Your Web Traffic

Once your site has a steady stream of visitors, how can you use that to your advantage?
Marketing

How Advertising Fits Into Your Marketing Plan

As you plot the course of your business, don't forget to map out promotion as well.
The Elements of a Successful Sales Business Plan
Business Plans

The Elements of a Successful Sales Business Plan

Want your sales to skyrocket? Then build a strategic and tactical sales plan that will launch you far past your sales expectations.
Marketing

Giving Incentives for Referrals

It pays to encourage people to spread the word about your business.
Ivan Misner
Marketing

Using Public Speaking as Another Form of PR

By stepping up to the podium, you can increase awareness of your business and yourself.
Al Lautenslager
Marketing

How to Run a Successful, Legal E-Mail Marketing Campaign

In light of new legislation, here's what you need to know to separate your marketing materials from spam.
Marketing

A New Way to Calculate Your Ad Budget

In today's business world, conventional budget calculations don't always work.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.