Marketing

Marketing

Take Charge of Your Marketing

Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Kim T. Gordon
Marketing

Make the Most of Your Site's Sign-Up Experience

Use these 6 tips to improve your sign-up form and welcome letter.
Gail Goodman
Marketing

The Advertising Medium Is Not the Message

Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
Roy Williams
Marketing

The No. 1 SEO Tip

Learn how this single SEO secret can get you on the first page of Google.
Jon Rognerud
Marketing

Gaining a Competitive Advantage

What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.
Al Lautenslager
Marketing

Optimize Visibility with Quality Photos

Including photographs can place your news release at the top of the pile.
Marketing

Debunking the Six Degrees of Separation

Do you believe that anyone in the world is only six people removed? Here's why that theory's wrong and what it means for networking.
Ivan Misner
Marketing

Finding Your SEO Mate

Search engine optimization is an ongoing 'battle' that requires constant oversight in order for a Website to maintain high search engine rankings. Should you turn to the pros?
Marketing

Creating Sales Forecasts

While you can never really predict the future, there are ways to make more educated guesses for your business plan.
Tim Berry
Marketing

Is Low Traffic Holding You Back?

Take a look at your advertising campaign and your market to see how you can draw more customers to your business.
Roy Williams
Marketing

Get More Referrals by Asking

Build asking for referrals into your daily activities and see the results.
Ray Silverstein
Take It From The Pros

Protecting Your Brand with Trademarks

Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Marketing

Free SEO Tools You Should Know About

Learn how to quickly build your own SEO tool belt to achieve search marketing success.
Jon Rognerud
Marketing

Becoming More Social

We demystify what social networking entails and how you can use it to your business's advantage.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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