Marketing

Marketing

Are You Scaring Away Customers?

Your efforts to get to know your customers could be driving them away.
Take It From The Pros

Put Your Best Foot Forward

The do's and don'ts of creating a professional-looking logo
Marketing

Improving Your Search Engine Standings

Optimize your web pages to increase your search engine submission results.
How To

How to Promote a Website, Online and Off in 21 Ways

These 21 tips will help you get the word out about your e-business.
Marketing

Pumping Up Your Site's Marketing Copy

To increase page views, you've got to give people a reason to click. Try following these four hard-and-fast rules for crafting compelling copy.
Ameen Khwaja
Marketing

The Networking Trick That'll Increase Business

Start referring your contacts to other professionals and watch your business grow.
Ivan Misner
Marketing

How to Harness the Marketing Power of Blogs

This newest web phenomenon can rank your site #1 in search engines, boost traffic and sales, and establish you as an expert in your industry.
Marketing

Using Podcasting to Promote Your Site

Here's everything you need to know about the latest technology to hit the internet.
Marketing

Expanding Your Customer Base, One Customer at a Time

Get the most from your marketing efforts with strategies your customers will respond to.
Al Lautenslager
Marketing

The Press Tool Every Website Needs

Make your business more accessible to the media with an online media room.
Marketing

Get Referred to the Top Dog

Our sales coach walks you through the conversation that'll land you a meeting with the top executive.
Marketing

The Making of a PR Story

4 steps to creating an intriguing press release the media will love
Take It From The Pros

Is it Time to Broaden Your Branding Horizon?

Know the risks and rewards of extending your brand before you put your name on the line.
Marketing

Building Your E-mail List

Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.
Gail Goodman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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