Marketing

Marketing

Ready for Google Video?

Video advertising has gone live on Google. Is it right for you?
Gwen Moran
Marketing

Pay With a Cell Phone?

New technology could help cell phone payments thrive.
Marketing

Get Your Site Ready for the Holidays

Tis the season for sales, so make sure your site is ready.
Marketing

Make a Great First Impression

You never get a second chance to grab your audience's attention, so give center stage to a headline that really turns heads.
Marketing

The Perils of Buzz Marketing

Successful strategies for buzz marketing.
Gwen Moran
Marketing

Alter Your Marketing Mind-Set

Mastering four key elements of marketing will put you in front of the pack-and customers will follow.
Kim T. Gordon
Growth Strategies

Increase Business With International Customers

...One product at a time. Boost business with a global customer base.
Marketing

Simplify Your Company's Story

Learn how to communicate what you do in a way that's relatable to your referral sources.
Ivan Misner
Marketing

Make Your Sales Copy Sell

7 tricks to writing copy that brings in business.
Take It From The Pros

Revamp Your Company Image

When it's time to update your business's image, follow these basic steps.
Ameen Khwaja
Marketing

The Fastest Route to Sales

4 quick ways to reach your hottest prospects
Kim T. Gordon
Marketing

Boost Your Sales

Not seeing the sales numbers your business needs? These four tips will help you out of your slump.
Ameen Khwaja
Marketing

How to Attract Attention With a Feature Article

Get the press you want by crafting a feature story that'll get picked up by the papers.
Marketing

Attracting Customers With a Free Consultation

Show prospects what you can do for their business by offering a complimentary assessment.
Gail Goodman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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