Marketing

Marketing

How to Develop and Run a Marketing Campaign

Prepare smart for your next marketing campaign by revising your marketing plan and understanding the different ad media available.
Marketing

On Location

Making your business the star of the big screen could mean big bucks and local exposure.
Marketing

Spin City

How do you weather a PR crisis-and come out on top?
Marketing

A World of Goods

In spite of the risks, there are lots of great reasons to start thinking about going global.
Marketing

What a Deal!

Attract customers with online coupons.
Marketing

How to Motivate Cold, Warm and Hot Prospects

Follow these tips to improve your marketing efforts in the new year.
Kim T. Gordon
Marketing

Referrals and the Do Not Call Registry

What does this new law mean for your business's networking efforts?
Ivan Misner
Marketing

Landing Your First Customers

Once you identify your target market, explore these shoestring ideas for making contact.
Marketing

Guerrilla Marketing in a Tough Economy

To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
Marketing

Why You Need PR

Getting the word out about your product or service should always be a priority.
Al Lautenslager
Marketing

How to Become a Master Networker

Adopt these 10 traits, and you'll have people knocking down your door trying to do business with you.
Ivan Misner
Growth Strategies

7 Steps for Generating New Business Opportunities

Follow these guidelines for creating a plan that will help you bring in more business.
Marketing

3 Marketing Mistakes to Avoid

When planning your marketing program, keep these common missteps in mind.
Kim T. Gordon
Marketing

How to Reach Your Target Audience

Narrow your focus to get your message out to potential clients.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.