Marketing

Marketing

Networking at Conferences and Trade Shows

These four tips will help you make the most out of your time at a trade show or expo.
Ivan Misner
Marketing

12 Free Tools for Online Businesses

If you're looking for ways to save money and make your e-business more profitable, check out these free tools and resources recommended by our e-business expert.
Marketing

Boost Sales With a TV Commercial

Take your business to the next level with this advice for navigating the television airwaves.
Al Lautenslager
Marketing

Creating Spam-Free E-Mail

Follow these simple steps to ensure your marketing messages are welcomed by customers and not dismissed as spam.
Marketing

Take Control of Your Fate

Think good sales are all about luck? Not exactly. Learn how to take advantage of what comes your way so you never miss a happy accident.
Marketing

Using Pay-Per-Call Advertising

With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.
Marketing

Generating Business Fast!

When customers are nowhere to be found and your company's on the brink of disaster, use this smart three-step strategy to get business in the door.
Marketing

Crafting Your 15-Second Elevator Speech

Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.
Marketing

15 Ways Other People Can Promote Your Biz

Put your networking circle to work for you with these guaranteed ways to generate new business.
Ivan Misner
Marketing

Crafting a Persuasive "Call to Action" on Your Site

By giving online customers the right prompts and information, you can boost sales by as much as 80 percent.
Marketing

Standing Out Among All Other Marketing Efforts

Develop a memorable ad campaign with these creative ways to grab your customers' attention.
Al Lautenslager
How To

5 Cheap Ways on How to Market Your Business

Think you can't afford to implement any effective marketing tactics? Think again. Here are five ways to make a splash on a shoestring budget.
Starting a Business

Finding Customers Fast

Use these four smart ways to increase leads and sales this summer.
Kim T. Gordon
Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.