Marketing

Marketing

Service With a Smile

Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
Kim T. Gordon
Marketing

The Name Game

Get friendly with your prospects by including their names--and personalized content--in your marketing e-mails.
Marketing

Making Your Advertising Message Stand Out

In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?
Marketing

5 Key Ways to Build Customer Relationships

Never underestimate the value and reach of a loyal, repeat customer. Keep customers coming back for more--and bringing their friends with them--with these smart tips.
Marketing

Customer Relationships Bring Big Profits to Small Retailers

Most retailers have learned that a well-designed Internet presence alone does not ensure success.
Marketing

Using E-Mail to Build Your Business Network

An e-mail newsletter helps ensure your success by allowing you to develop a network of strong business relationships.
Marketing

Networking from Home

Follow these tips to build the relationships that will benefit your homebased business.
Ivan Misner
Starting a Business

Promote Your Business With Coupons and Contests

Guerrilla hints for maximizing your discounts and free products offers.
Marketing

Build Sales with E-Mail Marketing

Follow these three steps for an affordable campaign that yields a strong ROI.
Kim T. Gordon
Marketing

Target Your Market With Appropriate Ad Copy

Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
Marketing

Dare to Be Different

Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Kim T. Gordon
Marketing

A Sure-Fire Referral Technique for the "Difficult to Refer" Business

Even if your company isn't the type to easily generate word of mouth, there are still ways you can network and build your business's reputation.
Ivan Misner
Marketing

Implementation: The Key to Effective Marketing

If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
Al Lautenslager
Marketing

6 Steps to Winning Publicity

Follow these essential steps to create your own successful media relations campaign.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.