Marketing

Marketing

What Can Web 2.0 Do for Your Business?

You might have heard of Web 2.0, but do you know what this new version of the internet means for your business? Get in step with the more collaborative, more interactive web of the future.
Marketing

76 Smart Tech Solutions

Increase productivity, keep your tech safe, and spend your IT budget smarter with these business technology tips.
Marketing

Loyalty Programs That Work

Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.
Marketing

Audacious Advertising

In-your-face marketing could be the best way to reach your audience.
Marketing

Developing a Marketing Calendar

When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.
Al Lautenslager
Marketing

The Multimillion-Dollar Super Bowl Gamble

Ultra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.
Kristin Edelhauser
Marketing

Developing a PR Plan

Want to make sure your business's name gets heard this year? You need to plan for PR.
Marketing

Selling to Your Best Prospects

Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.
Ray Silverstein
Marketing

Write a Keyword-Rich Article to Increase Site Traffic

If you have a way with words, we have 3 simple steps that'll help increase your web traffic--for free.
Marketing

Laser-Sharp Networking

3 tips to getting precision results from your networking efforts
Ivan Misner
Marketing

Are You a Smart Marketer?

Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Kim T. Gordon
Marketing

Landing Media Placement for Your Product

How to get your product a starring role in a TV show or movie
Marketing

Reviewing Your E-Mail Marketing Campaign

5 big questions that'll help you evaluate and improve your e-mail marketing efforts
Gail Goodman
Marketing

What Exactly Is SEO?

Our SEO expert reveals why knowing what SEO is--and how to do it--is critical for your online business.
Jon Rognerud
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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