Marketing

Marketing

Win Top-Quality Leads

4 vital tips for producing great leads
Kim T. Gordon
Starting a Business

Neighborhood Marketing Tactics

Use your creativity and marketing smarts to attract a loyal following of local businesspeople and residents.
Marketing

Power Up Sales With Promotional E-Mail

When done right, promotional e-mail captures customers' attention and drives them to action. Here's how to make it work for your business.
Marketing

Is Your Personality Overpowering Your Brand?

Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
Marketing

Sign of the Times

Are you missing out on this simple, inexpensive marketing tool?
Marketing

Extending Your Media Reach

To get the attention of multitasking consumers, position your ad message in multiple media.
Kim T. Gordon
Marketing

Catering to Comparison-Shoppers

Will listing your products on comparison-shopping sites boost business?
Marketing

Who Joins a Networking Group...and Why?

A closer look at the members of networking groups and how they're benefiting
Ivan Misner
Marketing

The Power of Repetitive Marketing

Creating a marketing process--not a marketing event--is the surest way to bring in the business.
Al Lautenslager
Marketing

Increase Your Marketing Response

Want more prospects to respond your marketing? Here's how to avoid six barriers that stop customers in their tracks.
Kim T. Gordon
Marketing

What's the Plan?

Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between.
Kim T. Gordon
Marketing

Do Referrals Happen by Coincidence?

No, they don't. Here's how to stop relying on luck to create word-of-mouth for your business.
Ivan Misner
Marketing

Free PR Tactics

How to spread the word about your business without spending any money
Al Lautenslager
Marketing

Branding Made Simple

4 important tips for creating a successful brand image
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.