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Marketing

Marketing

Patrick Bet-David on the Biggest Mistake Marketers Make

How one marketing misstep could be costing you millions.
Email Marketing

How to Use Psychology to Create High-Performing Content

Focus on what your audience is thinking, not what your competitors are doing.
Content Marketing

Why Your Content Marketing Is Failing and How to Fix It

Engaging your customers with compelling content has a magical benefit on sales but there are no shortcuts to making it work.
Sales Strategies

How to Make the Ask, Use Limiters and Close the Sale

Author Jill Schiefelbein chats with sales expert Lisa Sasevich about the biggest mistakes people make when it comes to sales.
Events

Reduced Tickets to Variety's MASSIVE: The Entertainment Marketing Summit

Join Variety, HBO, Lyft, Google, Buzzfeed and more as they explore the best strategies to advance entertainment and brand awareness.
Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Sales Strategies

How to Make the Right Sales Pitch

Author Jill Schiefelbein chats with entrepreneur Grant Cardone about how to craft the perfect sales pitch.
Content Marketing

Rise of the Content Machines: How Blogs Became a Secret Weapon

The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.
Restaurants

Why Restaurants Are Rushing to Adopt Higher Welfare Standards for Chickens

First Pret and Panera, then Starbucks, now Chipotle: What they're thinking, when it comes to chickens.
Social Media Marketing

From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day

Inspired by Super Bowl marketing magic, here are three strategies brands should employ year-round to find success on social media.
Increasing Conversions

3 Conversation Starters to Convert Prospects Into Customers

To start a sales relationship off right, you have to offer value out of the gate, but just as important is attempting to understand a prospect's challenges. Without these essential exchanges, you're j...
Online Marketing

Marketing Lessons for Your Start-Up: 3 Success Stories

Buffer, HubSpot and Warby Parker didn't break the bank with their start-up marketing plans. They just did them well.
Marketing

10 Overrated Marketing Trends

Make sure you always know the reasons and numbers behind your marketing plan.
Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Millennials

10 Tips for Millennial Marketing

Focus on mobile, and make sure you have a coupon ready.