Marketing

5 Ways to Make Your Ecommerce Business Stand Out
eCommerce Competition

5 Ways to Make Your Ecommerce Business Stand Out

How can you foster customer loyalty in an increasingly brand-agnostic world?
Thomas Smale
10 Principles for Creating an Effective Public Relations Plan
Public Relations

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Craig Cincotta
Why No Single Software Program Alone Will Fix Your Content Marketing
Software

Why No Single Software Program Alone Will Fix Your Content Marketing

Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Kelsey Meyer
6 Key Variables You Must Track in Your Marketing Campaigns
Marketing Strategies

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Craig Simpson
3 Tips for Creating Sponsored Content That Engages Consumers
Content Marketing

3 Tips for Creating Sponsored Content That Engages Consumers

With the right tools your sponsored post will generate results for your brand.
Sarah Ware
3 Steps to Becoming a Thought Leader
Thought Leaders

3 Steps to Becoming a Thought Leader

Discover the three-step journey to organically growing your thought/industry leadership role.
Karen Tiber Leland
5 Etiquette Rules for Using Emojis at Work
emojis

5 Etiquette Rules for Using Emojis at Work

Emojis, once solely symbols of teen angst or exuberance, are a hieroglyphic adults can use, albeit gingerly, in professional communications.
Jacqueline Whitmore
How This Creative Company Builds Signs That Stand Out
Outdoor advertising

How This Creative Company Builds Signs That Stand Out

Rob Whitehead, president and co-owner of Olympic Signs, talks about the sign industry and business insights.
Try Apple's Search Ads to Drive New User Signups in the App Store
Apps

Try Apple's Search Ads to Drive New User Signups in the App Store

The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?
Eric Siu
5 Mistakes That Can Destroy Your Launch
Product Launch

5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Phil La Duke
Effective Content Campaigns Are Gold, But Most Aren't
Content Marketing

Effective Content Campaigns Are Gold, But Most Aren't

Ask these questions to align your leaden efforts to a customer's buying cycle to create sales alchemy.
Aaron Agius
Are You Leaving Money on the Table?
Sales Strategies

Are You Leaving Money on the Table?

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
Shaun Buck
Plan How to Take Your Product to Market, Not Just to Potential Investors.
Business Plans

Plan How to Take Your Product to Market, Not Just to Potential Investors.

Too little planning is bad but, sometimes, so is too much investment money.
Ray Zinn
The Perfect Formula for an 'All-in-1' Online Marketing Strategy
Online Marketing

The Perfect Formula for an 'All-in-1' Online Marketing Strategy

Your goal should be a seamless unification of tactics, to create an engine that consistently funnels traffic back to your site.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.